Break! 100 million! Now!

The pre-sales in 2025 start today

The total pre-sale box office broke the record in a short period of time

It took only 1 hour and 40 minutes

The total pre-sale box office exceeded 30 million

It exceeded 50 million in less than 3 hours

As of 12:43

The total pre-sale box office exceeded 70.6 million

Surrendered the first day of the Spring Festival last year

As of 14:27

The total pre-sale box office exceeded 100 million

Breaking the record for the fastest pre-sale in the Spring Festival in Chinese film history

Military martial arts plus magic

Family detective

Female themes come in a flood

Good show in 2025

Which movie do you look forward to the most?

There is good news

Movie viewing consumption subsidies are coming!

In December last year, the State Film Administration launched the "New Year's Eve New Year and Welcome the New Year - National Film Consumption Season for the People"

Total investment of no less than 600 million yuan in movie viewing consumption subsidies

Benefit movie audiences across the country

How to get these subsidies?

Read the specific operation guide

Consumers can use ICBC card to pay through Maoyan WeChat applet or App to enjoy discounts to watch popular videos and reduce them at random.

Users can search for "accompaniment to you" on the homepage of the Yunflash Payment App, click "Movie Ticket" to enter the "Watch Movie Together" special page to receive movie viewing benefits.

From December 9, 2024 to February 28, 2025, users can enter the "New Year's Eve New Year's Eve through any channel of Maoyan App, Maoyan WeChat Mini Program, Meituan App, and Dianping App Welcome the New Year - National Film Consumption Season" page, receive exclusive discounts for consumption season, participate in winter movie viewing carnival, draw "Buy One Free One" movie viewing red envelopes, large subsidies starting from 19.9 yuan per movie, and super value discounts for the Spring Festival, and get movie viewing discounts.

From December 9, 2024 to February 28, 2025, users can enter the event special page to receive 5-50 yuan red envelopes through the Taopiaopiao App, WeChat Taopiao Piaopiao Mini Program, Alipay Taopiao Mini Program homepage "National Movie Consumption Season" or "Government Subsidy" and can also enjoy Taobao Piaopiao Buy One Free One, Taomai VIP Points Gift Package, 88VIP Annual Movie Coupons, and Movie Fan Monthly Events.

In addition,

Several consumption coupon issuance activities in many places

Specific locations and forms of collection↓

Guangdong

The "Movie Benefits Wanjia, 'Guangdong' Enjoys Wonderfulness" movie consumption activities hosted by the Guangdong Provincial Film Bureau will be launched at 10:00 on January 19, and the Spring Festival movie will be sold at 9:00 in the morning, and subsidies from major ticket purchase platforms will be fully launched. From January 19th to February 28th, this coupon can be used for all sessions of the cinema during the event period.

Hubei

Before October 31, 2025, every Thursday to Sunday, National Day, and Spring Festival period, users can follow the WeChat official account of Wuhan Life Window, and send "Consumption Coupons" in the chat dialog box to get the entrance to collect Hubei movies for people's consumption coupons & strategies and activity details to view the latest Wuhan consumption coupon summary.

Jiangsu

From January 17, Jiangsu Province's Spring Festival movie-friendly activities will be launched, and 25 million yuan of movie-friendly vouchers will be issued for one month. Among them, 20 million yuan of movie consumption coupons were issued through Maoyan platform, and family happiness packages were launched, with 20 yuan discounts for single persons, 40 yuan discounts for two people, and 60 yuan discounts for three people, and 5 million yuan discounts for single persons were issued through Taopiaopiao platform. Increase subsidies and attract more audiences to the theater during the Spring Festival.

Zhejiang

In July last year, the "Watching Movies on Weekend Zhejiang Li is More Wonderful" 2024 Zhejiang Province Film Consumption Coupon Distribution Activities will be launched. The event will last until June 30, 2025, and the total amount of distribution will exceed 28 million yuan.

Stay tuned...

Spring Festival movies are coming

Go to the cinema to pick a favorite blockbuster

Watch it with your family!

Producer丨Tang Yi

Producer丨Cao Chu Wang Shuo

Editor丨Liang Zhen

Editor丨Sui Boyu