CCTV News: According to the WeChat official account of "Internet Information China", in order to create a festive and peaceful Internet atmosphere for the Spring Festival, the Central Cyberspace Affairs Office decided to launch a one-month special campaign for "Qingling·2025 Spring Festival Network Environment Improvement" from now on.

1. Work objectives

Adhere to problem-oriented and effect-oriented approaches, further focus on the platform links and service types commonly used by netizens during the Spring Festival, concentrate on rectifying the network ecological problems that the people strongly reflect, and create a more positive, civilized and healthy Spring Festival network atmosphere for the majority of netizens.

2. Work tasks

Special actions focus on rectifying the following six issues:

(I) Provoke extreme confrontation problems. First, we use topics such as Spring Festival Gala, Spring Festival film and television works, or popular sports events, and provoke behaviors such as mutual abuse and insults, and lead to war. Second, maliciously vilify and attack activities such as folk customs and traditional customs during the Spring Festival, and take the opportunity to publish discriminatory content such as "regional blackness". The third is to deliberately exaggerate and promote topics such as infertility and infertility, anti-marriage and anti-childhood, promote extreme feminism, provoke gender opposition, and gather bloody and cruel images to promote violence and hostility.

(II) Problem of false information. First, use year-end inventory, return home experience and other forms, or fake deliverymen, couriers and other groups to pose for photos and fabricate false content. The second is to fabricate and disseminate rumors and information related to public policies, social livelihood, and Spring Festival travel, fabricate the causes, details, and progress of emergencies, and publish sensational information such as "conspiracy theories". The third is to release misleading travel guides to induce netizens to go to "wild attractions" and "check-in places" with safety risks. Fourth, it creates a fictional plot of conflicts and conflicts such as family ethics and emotional disputes to convey bad values. Fifth, use AI tools to maliciously fabricate false images and social topics related to the Spring Festival, taking the opportunity to mislead netizens and cause negative impacts.

(III) Promote vulgarity and evil issues. Without bottom line, hype the scandal privacy and emotional gossip of celebrity artists and internet celebrities. Under the names of Spring Festival performances, leisure and entertainment, publish live broadcasts and short videos with vulgar and edge content, carry out live broadcast PKs with vulgar or tendencies such as self-abuse and self-harm, and live broadcasts with vulgar chats or harassment of passers-by. Under the names of "challenge food broadcast test" and "challenge massive amounts of drinking", we release information on overeating and deformed diets in disguise to take the opportunity to gain attention.

(IV) Advocate bad cultural problems. First, in the name of Spring Festival customs, we deliberately display bad content such as showing off wealth and fighting for wealth, extravagance and waste, and invisibly show off wealth by marking locations and highlighting background pictures. Second, under the banner of Feng Shui fortune, changing fate, and breaking Tai Sui, we advocate hyping up feudal superstitions and bad habits, and provide online fortune-telling and divination payment services.

(V) Illegal activities drainage. First, we commit online fraud by sending false discount links and fake customer service refunds, and use activities such as "part-time jobs during holidays" and "fleece-making" to lure netizens into orders. The second is to publish external link information involving pornography, gambling and other places in the form of website links, QR code screenshots, special characters, etc., to attract traffic for offline illegal activities. Third, organize online gambling activities in disguise under the name of various chess and card games, treasure hunting and level-breaking games, etc.

(VI) Issues of infringement of consumer rights. First, in popular Spring Festival services such as travel, e-commerce shopping, takeaway ordering, etc., algorithms are used to implement differentiated pricing of the same products and "kill old customers" in big data. The second is to maliciously blur the conditions for coupon collection, the number of issuance and usage rules, or to commit price fraud by means of "increasing first and then down". Third, during the live broadcast, use false or misleading commercial publicity to mislead consumers.

3. Work requirements

(I) Timely convey and deploy. All local Internet information departments should refine the implementation plan in light of local actual conditions, organize deployment and implementation as soon as possible, urge in-depth cleanup and rectification, and promote practical results.

(II) Strengthen platform responsibilities. Urge key website platforms to set up special working groups, strengthen on-duty and on-duty during the Spring Festival, thoroughly investigate problems and loopholes, effectively strengthen content review and management, and strictly implement work tasks.

(III) Recommended control algorithm. We must increase the inspection efforts on the homepage homepage, hot search lists, hot recommendations, PUSH pop-ups, information flow, comments, etc. We must not use algorithms to push illegal and bad information to ensure a good ecology in key links.

(IV) Strengthen disposal exposure. Seriously investigate and punish illegal and irregular website platforms, accounts and MCN institutions with prominent problems, timely publish the investigation and handling of typical cases and the governance results, and create a strong deterrent.