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Cold resources make mountain villages "hot" and ice and snow "flow" bring people a sense of gain
2025-04-26 source:CCTV.com

CCTV News: The Central Economic Work Conference proposed to actively develop the ice and snow economy. The ice and snow that once made people stay home now attract tourists from all over the world and has become a hot tourism resource. Such changes not only occur in the northern regions with abundant ice and snow tourism resources, but also in the high-altitude snow-capped mountains in the southwest region.

It was past 6 o'clock in the morning, and before dawn, tourists had already lined up outside the Jiudingshan Taiziling Ski Resort in Anxiang Village, Mao County, Aba Prefecture, Sichuan Province.

Although the ski resort is so tight now, before, because Jiuding Mountain has an altitude of more than 4,900 meters, there were many tourists coming to escape the summer heat, but it was very deserted in winter.

How to keep the beautiful mountain snow scenes, how to make the mountain village "hot"? Through investment promotion, the village has built a ski resort with 9 ski runs. This ski resort opened in the village has become a new magic weapon to gather popularity in winter.

Demand is changing, and the upgrade and renovation of the ski resort has not stopped. During the interview, the person in charge introduced that in 2025, they compressed the play space in snow-appreciation and snow-playing areas, and expanded and upgraded all the high-end snow tracks. At present, the drop of the first phase of skiing exceeds 200 meters and the slope exceeds 40 degrees. In the future, the maximum drop of high-end ski slopes will exceed 900 meters.

Not only the facilities and equipment, the person in charge of the ski resort also introduced that focusing on improving the service experience of skiing has become a new focus.

Earing 2025, the local government plans to invest 20 million yuan to improve the construction of ski resort tourist roads, and target the weaknesses such as transportation roads and street lights along the way. It is expected that by 2025, the entire ski season will receive more than 300,000 tourists. The "hot" of ice and snow has driven employment for villagers "at the doorstep"

The ski resort is becoming more and more prosperous, making the villagers in An Village busy. Not only did they learn new skills, they also found new jobs at their doorstep. How are the work of local villagers?

Just one and two, accompanied by the roar of snow motorcycles, Jia Zhengsong of the ski resort equipment department has already started his work for the day.

Transformed from a villager to a equipment engineer for a ski resort, Jia Zhengsong introduced that seeing the rapid development of the ski resort and the ski resort lacks professional personnel, many villagers like him have passed the exam and worked as ski coaches, snow technicians, equipment maintenance personnel, etc. in the ski resort. This not only solves the current situation of shortage of professional staff in the ski resort, but also allows villagers to find employment at their doorstep.

Ski coach Qiu Ya is providing first aid training for new students at the ski resort. From confirming the physical condition of the injured to the operating specifications of the instruments and equipment, this is not only a training for skiing skills, but more of a comprehensive first aid training.

Among these trained personnel, there are many college students. It turns out that with the rapid development of ice and snow sports, many universities here have also adjusted the direction of tourism, sports and leisure related majors to ice and snow sports.

In 2025, the ski resort has established school-enterprise cooperation with eight universities including Aba Normal University and Sichuan Tourism College. Multi-party linkage to promote upgrading "Ice and Snow Tour" to "Four Season Tour"

In the investigation, the reporter found that Anxiangcun is located in a high-altitude area. Previously, tourists could only be attracted to visit the summer vacation in summer. With the development of the ice and snow economy, the village ski resorts have also become popular and "out of the circle". How to truly transform this wave of "traffic" of ice and snow tourism into a real sense of gain for local people, the local area has made new plans.

In the conference room of the ski resort, the heads of the county culture, radio, sports and tourism bureau, Anxiangcun Village Committee, Taiziling Ski Resort and other scenic spots in the county sat together and discussed how to divert the flow of people in the ski resort to the county town.

In 2025, according to the plan, the local area will link ski tickets and scenic spot tickets. If you come to ski, you can "check in" various scenic spots in a discount or even free form. To retain tourists, solving accommodation is an urgent task.

In the first group of Anxiangcun, Jia Kaijian, the head of the homestay, introduced that in order to cope with the large passenger flow during the 2025 ski season, he invested more than 6 million to transform and upgrade the homestay, focusing on improving the quality of services.

While improving services, Anxiangcun also uniformly renovated the exterior walls of the homestay, and elements related to snowflakes, snowmen, and skiing can be seen everywhere. At the beginning of the new year, the local government also plans to invest 500,000 yuan in special subsidies to support 25 hotels and homestays in the village to improve internal decoration and build heating facilities. Establish the "An Rural Tourism Service Association" to formulate reception processes, service standards and other contents to promote the standardization and "group-style" development of the village tourism industry.

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