In order to create a festive and peaceful Internet atmosphere for the Spring Festival, the Central Cyberspace Affairs Office decided to launch a one-month special campaign for "Qinglang·2025 Spring Festival Network Environment Improvement" from now on.

1. Work objectives

Adhere to problem-oriented and effect-oriented approaches, further focus on the platform links and service types commonly used by netizens during the Spring Festival, concentrate on rectifying the network ecological problems that the people strongly reflect, and create a more positive, civilized and healthy Spring Festival network atmosphere for the majority of netizens.

2. Work tasks

Special actions focus on rectifying the following six issues:

(I) Provoke extreme confrontation issues. First, we use topics such as Spring Festival Gala, Spring Festival film and television works, or popular sports events, and provoke behaviors such as mutual abuse and insults, and lead to war. Second, maliciously vilify and attack activities such as folk customs and traditional customs during the Spring Festival, and take the opportunity to publish discriminatory content such as "regional blackness". The third is to deliberately exaggerate and promote topics such as infertility and infertility, anti-marriage and anti-childhood, promote extreme feminism, provoke gender opposition, and gather bloody and cruel images to promote violence and hostility.

(II) Problem of fabricating false information. First, use year-end inventory, return home experience and other forms, or fake deliverymen, couriers and other groups to pose for photos and fabricate false content. The second is to fabricate and disseminate rumors and information related to public policies, social livelihood, and Spring Festival travel, fabricate the causes, details, and progress of emergencies, and publish sensational information such as "conspiracy theories". The third is to release misleading travel guides to induce netizens to go to "wild attractions" and "check-in places" with safety risks. Fourth, it creates a fictional plot of conflicts and conflicts such as family ethics and emotional disputes to convey bad values. Fifth, use AI tools to maliciously fabricate false images and social topics related to the Spring Festival, taking the opportunity to mislead netizens and cause negative impacts.

(III) Promote vulgarity and evil issues. Without bottom line, hype the scandal privacy and emotional gossip of celebrity artists and internet celebrities. Under the names of Spring Festival performances, leisure and entertainment, publish live broadcasts and short videos with vulgar and edge content, carry out live broadcast PKs with vulgar or tendencies such as self-abuse and self-harm, and live broadcasts with vulgar chats or harassment of passers-by. Under the names of "challenge food broadcast test" and "challenge massive amounts of drinking", we release information on overeating and deformed diets in disguise to take the opportunity to gain attention.