CCTV News: In 2024, my country's consumption field showed new vitality. Data released on January 17 showed that my country's total retail sales of consumer goods in 2024 was 487895 billion yuan, an increase of 3.5% over the previous year. Driven by the policy of "old for new" consumer goods, sales of related products exceeded 1 trillion yuan.

In a home appliance store in Beijing, the most conspicuous thing is the red signs behind the reporter, which say to buy mobile phones, tablets and smart wear to enjoy national subsidies. As soon as the policy was officially announced, the staff posted these slogans immediately. The reporter also learned that the policy of trade-in for new sales last year was very obvious. In this home appliance store, more than 90% of sales come from trade-in. The expansion of the "two new" policies this year will be expected to further drive sales. Although subsidies for three types of digital products such as mobile phones, tablets, and smart watches will not be implemented since January 20, many consumers will go to the store in advance to choose the product model they like.

This shopping mall located in Wangfujing, Beijing has more than 180 stores in total, more than half of which are the first stores in Beijing, which can be called the "first store gathering place". Not only is the decoration here novel, it embodies a lot of national trend elements, but it also has trendy culture. For example, the reporter is currently located on the floor where the two-dimensional peripheral product stores, which attracts many young consumers to check in.

This mall fully integrates traditional and modern elements to create diversified new business formats such as retail, catering, theaters, and board games. The number of people entering the store in a single day can reach 50,000, and the maximum number of people on holidays exceeds 90,000.

In 2024, there were about 900 first stores in Beijing. The new consumption format combines urban renewal and first-store innovation, bringing more popularity to the business district and accelerating the release of new consumption vitality.

The Central Economic Work Conference determined the nine key tasks this year, and the first one mentioned "vigorously boosting consumption." In my country's consumption field, "huan" is the hot word at the moment. The first "change" is the "change" of old for new, which is exchanging new consumption potential. At the beginning of 2025, the "red envelope" for consumer goods to trade old for new arrivals first. The expansion of the "two new" policies demonstrates the country's confidence and determination to boost consumption. With the increase in policies, "real money" is promoting consumers' benefits and improving the industrial chain, which will start the hot consumption this year.

At the same time, the second "revitalization" is the revitalized "revitalization". While the policy is increasing, merchants are also seizing opportunities. Business districts are renewed, business formats are renewed, and consumption scenarios are renewed. As the reporter saw in the interview, some places have launched curatorial commerce and innovated diverse experience scenarios such as performing arts, exhibitions, and culture; some special space designs are full of creativity to meet different consumer needs such as social and parent-child. Behind the word "huan", the main engine power of my country's consumer is still strong.