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The old market is popular and revitalized. From "rushing" to "shopping" to feel the charm of traditional culture
2025-04-26 source:CCTV.com

CCTV News: As the Spring Festival approaches, everyone returns to their hometowns to celebrate the New Year. As an important folk activity during the Spring Festival, rushing to a rural fair in my hometown has become a new choice for many young consumers. At present, what are the new changes in this traditional folk activity? Let’s go to Linyi, Shandong to take a look.

Early in the morning, the reporter came to a rural market located in Yishui County, Linyi City, Shandong Province. As the saying goes, "Go to the market as early as possible", it means that you can buy the freshest vegetables and meat when you get up early. But what the reporter did not expect was that as noon approached, the number of talents at the big market gradually increased.

Appoint three or five friends to come and play, and take their children's family to experience the lively atmosphere. At the big market, the reporter found that the people who visited the market were younger, and all kinds of snacks and pastries were the most popular among people.

Behind the popularity of rural gatherings, there are a lot of nostalgia. In the market, old objects such as handmade bamboo baskets and tables have attracted the attention of many young people.

"Play" the big show feels the vitality of rural culture

Seeing the big show can not only feel the coming of the New Year from the lively and joyful atmosphere, but also experience rich entertainment activities. At the big market, we met a group of ordinary villagers from all over the countryside. They are not merchants, but the "protagonist" of the market. Let’s take a look together.

When the reporter came to the rural market in Yishui County, Linyi City, he was catching up with the singing activities organized by the villagers.

Wang Jingchuan, a villager in Wangjiawa Village, Yuandongtou Town, Yishui County, Linyi City, Shandong Province, said: "I bought the audio. I organized it. I don't do live broadcasts. I just sang and played. I am happy for everyone to be happy, and I am happy myself."

Sing old songs and dancing square dances. During the interview, the reporter found that many villagers knew the time and location of the nearby big market. Whenever they caught up with the big market, they actively went there and participated in various activities at the big market.

At the scene of another big show, the reporter saw an amateur gong and drum team rehearsing, and the person in charge of the team was a young man. He told reporters that influenced by his family, he fell in love with beating drums and drums since he was a child, and the villagers affectionately called him "Lugu Xiao Liu".

Liu Fuyuan, the head of the Gong and Drum Team, said: "During the New Year, the village will be greeted by New Year. There are Gong and Drum Festival competitions in our county every year. 18 towns go to compete. I go every year. If you drive the atmosphere of the New Year, it will have a New Year atmosphere. My grandfather is the older generation of Gong and Drum makers. My grandfather said this is a heritage, and you can't lose this inheritance."

Because of love, "Lugu Xiao Liu" led everyone to rehearse and perform at the big show. Over time, more and more people in the team gradually increased.

It is understood that there are currently more than 400 large markets in Linyi. During the Spring Festival, the traffic flow to the market is expected to reach 5 million.

Zhuang Jincai, deputy director of the Bureau of Commerce of Linyi City, Shandong Province, said: "Rural grand festivals are not only a consumption platform, everyone can communicate and interact on grand festivals. There are also many colorful activities in the market, and the masses can participate in it and give full play to their respective strengths. Today's grand festivals have developed into a new window to show the spiritual outlook of the countryside, and are also an important way to reflect the New Year atmosphere."

Chongqing: Visiting grand festivals Shabu-shabu hot pot experiences the traditional New Year atmosphere

Let’s go to Chongqing to have a walk. In the past few days, the special gatherings in many places in Chongqing have been launched. Shabu hot pot and watching performances, and the strong New Year atmosphere is coming.

In Xinglonghu Park in the city center of Yongchuan District, Chongqing, the New Year’s goods street is crowded with people. Citizens can not only buy their favorite New Year’s goods in the market, but also enjoy various intangible cultural heritage performances here and participate in immersive experience activities such as Hanfu parades and New Year’s gardens. The strong New Year atmosphere also attracted foreign students.

When night falls, in the square in front of the People's Cultural Palace in Chongqing, the lights are bright. Everyone walks into the 1,000 square meters of hot pot banquet hall and feels the warmth and joyful atmosphere brought by the hot pot in the cold winter.

In addition to eating hot pot, there are also New Year's goods and gifts on site, which bring together various New Year gifts such as bacon and sausages. Citizens wander among themselves and feel the strong atmosphere of the traditional New Year Festival.

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