CCTV News: In Jun County, Hebi, Henan, a series of special activities with the main line of "Spring Festival, New Year's atmosphere, and folk customs" have been launched one after another, attracting tourists from all over the world to experience the charm of intangible cultural heritage.

The 17th Central Plains Folk Culture Festival was held in the ancient city of Jun County, Hebi, Henan. The wonderful folk club fires, festive and dynamic lion dances, and superb stilt walking appeared one after another. The intangible cultural heritage tune on the stage attracted cheers.

In addition, tourists can also taste special foods such as the scattered buns that have been passed down for thousands of years and the Lantern Festival that have been "rolled" with traditional techniques. In the Confucian Temple in the ancient city, calligraphy enthusiasts write Spring Festival couplets for tourists by splashing ink, and the words "Fu" are filled with wishes for the New Year.

The 2025 "Intangible Cultural Heritage Congratulations on the New Year" home event was launched

On the evening of January 17, the 2025 "Intangible Cultural Heritage Congratulations on the New Year - Lighting on the Chinese Lantern" national main venue event hosted by the Ministry of Culture and Tourism was launched in Zigong, Sichuan. Several representative projects of lantern festivals and intangible cultural heritage were unveiled.

This Lantern Festival has carefully created seven theme areas, including "Welcome Spring New Year", "Huacai Shenzhou", "Happy Ceremony", and "Civilized Gathering". 12 groups of extra-large lamp groups, 7 groups of large lamp groups and more than 200 small and medium-sized lamp groups complement each other, creating the largest scale of previous lantern festivals. In addition, the Lantern Festival also combines many intangible cultural heritage techniques such as porcelain, Sichuan opera, colorful, blow molding, and paper cutting, showing rich cultural connotations.

It is understood that as an important part of the 2025 Spring Festival theme cultural and tourism activities of the Ministry of Culture and Tourism "Happy New Year" in the Ministry of Culture and Tourism, during this year's Spring Festival, various places will widely carry out 48 "Intangible Cultural Heritage Congratulations on the Chinese Lantern Festival" Snake Year Lantern Festival lantern festival displays, bringing tourists an interactive entertainment and trendy and innovative ultimate sensory experience.

The first "Intangible Cultural Heritage Spring Festival" will increase by multiple orders to the "Intangible Cultural Heritage+" event

The popularity of the first "Intangible Cultural Heritage Edition" has been ignited in advance. During the Spring Festival of the Year of the Snake, more than 4,000 cultural and tourism consumption activities will be held in various places. What highlights have been shown in the entire cultural and tourism market? Continue to follow the reporter's camera to learn about it.

This is the China Arts and Crafts Museum and the China Intangible Cultural Heritage Museum. When you enter the exhibition hall, the strong New Year atmosphere is coming, and the lively street markets and colorful lantern festivals are filled with the atmosphere of the Spring Festival everywhere. Here, you can not only see more than 120 intangible cultural heritage projects related to the Spring Festival, but also watch intangible cultural heritage performances, go to markets, and experience intangible cultural heritage culture yourself. The first "intangible cultural heritage version" of the Spring Festival is approaching. With the beginning of the winter vacation, many friends from all over the world who come to visit the exhibition are also welcomed here.

According to reports, since the "Spring Festival Theme Exhibition" was exhibited in late December 2024, tickets here have been booked in advance every weekend, with a daily passenger flow of about 10,000, which is 3.5 times the number of visitors per week.

In Wuyuan County, Shangrao City, Jiangxi Province, various intangible cultural heritage performances are also being staged lively. The scenic spot launched a blacksmith flower performance to create the Year of Intangible Cultural Heritage.

In order to welcome the first Spring Festival holiday of "successful application for world heritage", cultural and tourism markets in various places are launching special New Year atmosphere tourism products around "intangible cultural heritage +". Data from a certain tourism platform shows that during the Spring Festival holiday, orders for intangible cultural heritage-related scenic spots increased by nearly 60% month-on-month. For example, the iron-smashing flowers in Wuyuan, Jiangxi, the fish lanterns in She County, Anhui, and the Ying Song and Dance in Chaozhou, Guangdong are all popular projects and have driven tourism in the surrounding areas.

At the same time, ice and snow tours are in full swing. Since the opening of the park in late December 2024, in just 20 days, the number of tourists entering the park in Harbin Ice and Snow World in Heilongjiang has exceeded one million; the number of bookings for ski hotels in Xinjiang has increased by more than 70% year-on-year. With the acceleration of the pace of ice and snow sports "expanding south and expanding west and advancing east", the number of ice and snow leisure tourists in my country is expected to reach 520 million in the 2024-2025 ice and snow season, and the tourism revenue is expected to exceed 630 billion yuan. During the 2024-2025 ice and snow season, the number of ice and snow leisure tourists in my country is expected to reach 520 million, and tourism revenue is expected to exceed 630 billion yuan.

In the past year, neon lights on Huanghe Road in Shanghai, summer ranch in Altay, Xinjiang, and ancient buildings in Shanxi have frequently "come out of the circle" in the cultural and tourism market, and following IPs such as short videos, film and television dramas and games to check in has become a trend.

From ice and snow tours to IP tours, from intangible cultural heritage tours to experience tours, from sinking small counties to constantly launching new super projects, we can see that local cultural and tourism departments are deeply thinking about the integration, quality improvement and upgrading of industries. Data shows that in the first three quarters of 2024, the number of domestic tourists had reached nearly 4.3 billion, an increase of about 15% year-on-year. To all-round expansion of domestic demand, there are still many treasures to dig for beautiful China, and "Poetry and the Distance" is becoming the present and daily life.