CCTV News: As the Spring Festival approaches, the craze for ordering New Year’s Eve dinner in Guangzhou continues to heat up. Restaurants and restaurants have launched pot dishes that combine traditional and innovative elements, aiming to meet the taste needs of different consumers. Major supermarkets have also launched the "New Year's goods model" to prepare enough supplies to welcome the Spring Festival.

In a time-honored hotel in Guangzhou, reservations for the New Year’s Eve dinner in the Year of the Snake are very popular and "it is hard to find a table".

According to statistics from the Guangzhou Municipal Bureau of Commerce, Guangzhou has issued 100 million yuan in catering consumption coupons since December 2024. As of now, consumption coupons have driven actual catering transactions of more than 71 million yuan. A indispensable dish for the New Year’s Eve dinner in Guangdong is pot dishes. This year, major restaurants in Guangzhou have launched pot dishes that combine traditional and innovative elements to meet consumer needs.

Can style pot vegetable maker Chen Yu insists: "Each layer of ingredients represents different blessings. For example, abalone means wealth and treasure, sea cucumber means longevity, and floral gel means beauty. Cantonese pot vegetable is not only a delicacy, but also a symbol of reunion and blessings."

The New Year's Eve dinner reservations are very popular, and major supermarkets are also ushering in the peak sales season for New Year's goods. New Year's gift box products are placed in the main locations of the store.

Tan Jian, head of a large supermarket chain in Guangzhou, said: "This year's traditional Guangdong New Year goods are mainly small portions and multi-flavors, with sales increasing by more than 30% year-on-year."

Zhejiang Yongjia: The New Year's Eve dinner reservation boom has begun

In Wenzhou, Zhejiang, New Year's Eve dinner reservations are also showing a hot trend. Not only is it hard to find a table for popular restaurants, but some specialty farmhouses have also ushered in an order boom.

These days, the staff of New Year’s Eve dinner reservations at popular restaurants in Yongjia County, Wenzhou, Zhejiang are busy receiving endless calls for reservations and home consultations, and many private rooms in hotels have been booked.

Hotel account manager Huang Jingjing said: "There are about 30 guests who call for consultation a day, and nearly 20 people come to the door. The private rooms are basically fully booked, an increase of about 10% compared with last year."

Not only are hotels and restaurants bookings popular New Year’s Eve dinners, but special farm stays have gradually become popular choices for citizens. In order to cope with the booking peak, some farm stays have upgraded and decorated their rooms to meet customer needs.

In addition to the traditional dining out, many people simply choose to invite the chef home and hold a family dinner at home during the first lunar month. The service teams of these "chefs come to the door" are not large in size, but the service content is diverse, covering ingredients preparation, cooking, venue layout and other aspects.

Village Jin Caifen said: "We have such a village banquet every year, and the villagers like it very much. Look at the decorations now, they are placed like hotels, and they are convenient at home."