CCTV News: In December last year, the Spring Festival was included in the UNESCO representative list of the intangible cultural heritage of human beings. As the first "World Intangible Heritage Edition" approaches the Spring Festival, in Zhejiang, sales of products inspired by Chinese traditional culture are becoming more and more popular, and the national hot trend is constantly heating up.

In order to welcome the arrival of the first "World Intangible Heritage Edition" Spring Festival, some intangible cultural and creative stores in Hangzhou, Zhejiang cleverly incorporated Chinese intangible cultural and creative products into cultural and creative products, creating a series of unique handmade cultural and creative pendants, ornaments, prints, etc. in the Year of the Snake, which attracted many consumers to come and buy.

In a clothing store in Yiwu, there are a wide range of new Chinese-style clothing. The person in charge of the clothing store told reporters that during the period before the Spring Festival, red and orange clothing sold the highest sales, and there were endless customers coming to the store to buy it.

In addition to clothing, various "new Chinese" accessories are also loved by consumers. In the jewelry section of Yiwu International Trade City, China, the reporter saw that Chinese traditional cultural elements such as Peking Opera facials, Ping An buckles, and Ruyi locks are also widely used in accessories design, and popular styles are in short supply.

Appreciate lanterns and prepare New Year’s goods. The New Year’s atmosphere is strong

January 17 is the 18th day of the twelfth lunar month, and the Spring Festival is getting closer. In Anhui, Henan, Shaanxi, Shandong and other places, people enjoy lanterns and prepare New Year’s goods, and feel the increasingly strong New Year’s atmosphere.

The Shanzhou Lantern Festival in Sanmenxia, ​​Henan Province will be officially on from the 15th and will last until February 16th. The creative lanterns decorate the underground ancient houses and buildings like dreams.

In the central urban area of ​​Nanyang, Henan, a group of painting enthusiasts integrate traditional cultural elements such as catching big markets, paying New Year's greetings, and returning to their parents' homes into their creations based on the shape, size and location of the Dharma Tong tree holes on both sides of the road. The originally dull tree hole has regained its vitality.

As the Spring Festival approaches, intangible cultural heritage food consumption is booming in the New Year's goods market in Xi'an, Shaanxi. Long queues are lined up in front of traditional food stores such as braised beef and mutton, crystal cakes, and popular stores even queue for more than 2 hours during peak hours. The texture of the braised beef and mutton is soft and is one of the essential delicacies for Shaanxi people to entertain guests and visit relatives and friends during the New Year. Also popular in the New Year’s goods market are oil-splashed chili, Fuping persimmon cakes, etc.

Shandong Qingdao Seafood Market is also ushering in a peak sales season. At present, various seafood varieties are sufficient, and prices are steadily falling.