CCTV News: China Internet Information Center released the "Statistical Report on the Development of China's Internet" (hereinafter referred to as the "Report") on January 17. The report shows that as of December 2024, the number of online travel booking users in my country reached 548 million, an increase of 39.35 million from December 2023, accounting for 49.5% of the total netizens. Technologies such as artificial intelligence and virtual reality are accelerating the application, and the integration of real numbers has become a new trend in tourism consumption.
The Statistical Report on the Development of China's Internet" shows that during the May Day holiday in 2024 alone, the first batch of 42 new immersive experience spaces in the country attracted more than 4.3 million consumers, achieving a total consumption of more than 220 million yuan.
In the Aiya Song Immersive Experience Hall in Qingming Shanghe Garden in Kaifeng, Henan Province, the sound of a piano is melodious, and tourists seem to have boarded the time train and traveled back to the prosperous Song Dynasty. A literati in ancient costume is playing the guqin and chanting poems, and the four elegances of the Song Dynasty - to order tea, burn incense, hang paintings, and arrange flowers. Visitors can feel the charm and culture of the Song Dynasty up close, and the overlap of reality and reality makes tourists immerse themselves in fantasy between reality and virtual.
In the painting and calligraphy scene, the black and white lines of "Along the River During the Qingming Festival" slowly unfolds, bringing the fantasy experience to the audience in a limited space through virtual linkage of characters, holographic projection, and digital linkage of all scenes.
Liu Yulin, director of the China Internet Network Information Center, said that the Internet and digital technology stimulate new vitality of cultural tourism through the integration of real numbers and linkage of virtual and real things, and create a new scenario for cultural tourism.
