CCTV News: Ningjin County belongs to Dezhou, Shandong. Its county area is less than 900 square kilometers, but it has become the largest commercial fitness equipment production base in the country, accounting for more than 70% of the domestic market share, and its products are sold to more than 170 countries and regions around the world. How can a county achieve large-scale production of sporting goods?

In the industrial park in Ningjin, foreign purchases, new product launches, and research and recruitment, each corner has different busyness, and the orders of leading manufacturers have been scheduled until August 2025.

In the production workshop of a fitness equipment company, more than 300 welding robots waved their "arms", and laser-cut parts were welded and molded, and then sprayed and assembled. Brand new treadmills can quickly get off the line and enter the warehouse.

There are currently nearly 3,000 sports equipment companies in Ningjin, Shandong, with an annual output value of 13.9 billion yuan in 2024 and more than 40,000 employees, driving employment in the upstream and downstream of the industrial chain. High self-productivity is a common feature of local sports equipment companies.

Now, a fitness equipment can be completed without leaving Ningjin County, and all accessories can be equipped within half an hour. Gathering chains into groups, reducing costs and increasing efficiency, and the entire industrial chain has also amplified the local competitive advantages.

Zhang Qiang, director of the Education and Sports Development Center of Ningjin County, Dezhou City, introduced that the upstream and downstream of the industrial chain are improved, and some enterprises have increased R&D efforts according to market demand, and have produced ice and snow equipment such as snow motorcycles and simulated ice and snow equipment. Their industries are becoming more and more numerous. "Home" exhibition, "chain" of new fitness equipment products worldwide

Fitness equipment manufacturers in Ningjin, Shandong not only often go abroad to participate in exhibitions, but now they have also built exhibition halls in their own factories to hold exhibitions "Home" exhibitions. Whenever new products are first released, customers from home and abroad gather to build a local industrial traffic network.

In the exhibition hall of a fitness equipment company in Ningjin, Brazilian merchants are experiencing the new equipment. They are regular customers and come to purchase twice a year. They will visit Ningjin and the surrounding industrial parks, looking for new products and negotiating orders, and staying for a month.

The person in charge of this company introduced that their daily production capacity is about 1,300 units, and sales in the first quarter exceeded 200 million yuan. Among them, domestic sales increased by 90% year-on-year and 40% foreign sales increased by 40%. At present, the company is expanding a new exhibition hall covering an area of ​​10,000 square meters, reserving space for a larger domestic and foreign market.

It is understood that the commercial fitness equipment industry, which once dominated foreign trade, is now increasingly prominent in the vitality of the domestic large market.

In Leling, less than an hour's drive from Ningjin, in the production park of a sports goods company, the first new products have been launched from portable carbon fiber bicycles to large smart fitness bus booths, continuously attracting merchants to visit. Vigorously develop intelligent sports equipment and participate in the formulation of international standards

Deepen the sports industry and cultivate new momentum in the sports economy. Nowadays, more and more Chinese sports equipment manufacturing companies are riding on the "fast train" of China's scientific and technological development, vigorously developing intelligent sports equipment, and participating in the formulation of a number of international standards.

This 1,000-acre sports industry park brings together product production workshops, new product display areas and sports goods technology research and development centers. About 200,000 bicycles are produced here every year, and the annual output of artificial turf reaches 20 million square meters.

Inside this industrial park in Leling, Shandong, it is located in the National Sports Goods Engineering Technology Research Center, the competitive equipment testing laboratory, and the national industrial design center. It brings together more than a thousand R&D personnel and participates in the formulation of more than 200 domestic and international industry standards. The number of international certifications ranks first in the global industry.

Scientific and technological innovation empowers sports manufacturing and strengthens the industrial service to the domestic and international dual circulation development pattern. More and more Chinese companies are providing global sports users with "one-stop" solutions covering integration, manufacturing, planning, design, operation and services.

Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University, introduced that it is very difficult to use the reliability, quality and years of service capabilities of her products to win the recognition of various international sports organizations and become relevant equipment designated for many events. There are a group of such companies in China's sports industry that continue to increase their strength and represent China's quality, China's manufacturing capabilities, and China's brand capabilities in the international market.

Wen Jia, deputy secretary-general of the China Sports Goods Federation, introduced that the sports industry has been accelerating its development over the past 10 years. On the one hand, from the supply side, enterprises are paying more attention to changes in the domestic and foreign market side, and upgrading from the production side. In addition, the products produced are becoming more and more segmented and improved.