CCTV News: Recently, the first batch of national retail innovation and improvement pilot cities released by the Ministry of Commerce have completed the public announcement, and Xiamen was successfully selected and is also the only city on the list in Fujian Province. Recently, "first launch" scenarios are becoming the hot spots in the Xiamen consumer market. Xiamen promotes the initial public offering economy according to local conditions and continuously releases consumption potential.

Recently, the first digital immersive intangible cultural heritage exhibition in southern Fujian was launched in Xiamen for its premiere in public beta. This new cultural and tourism experience scene has received over 20,000 tourists in 5 days. The diverse and rich Minnan cultural elements are exquisitely condensed here. Through the "scene + experience" model, the Minnan Intangible Cultural Heritage Project is deeply implanted into architecture, performing arts and interactive experiences.

Use digital technology to empower consumption upgrades, and build intelligent application scenarios such as AR live broadcast in business districts such as Zhongshan Road in Xiamen. Many projects have been selected as provincial AI application demonstrations. Many companies have used modern emerging technologies such as 5G and the Internet of Things to create new experience services. Data from the Xiamen Municipal Bureau of Commerce shows that in the first quarter of this year, Xiamen achieved a total retail sales of consumer goods of 92.13 billion yuan, a year-on-year increase of 5.2%. Recently, Xiamen also issued the "Several Measures to Promote the Development of the First-Open Economy" to support the opening of representative stores of original trendy brands, or to open innovative stores through innovative business formats, models or scenarios. Business entities with first stores at the national or above level opened in Xiamen will be given a one-time reward of up to 1 million yuan.

In the next step, Xiamen will cultivate and build a first-store cluster. Focus on a series of special themes such as tourism, culture and creativity, and life and leisure to accelerate the innovative development of the first store. Revitalize the existing commercial resources, promote the improvement of business formats in key business districts and characteristic commercial districts, introduce well-known international and domestic commercial operators, and create a "first launch space" with its own characteristics.

Nanchang, Jiangxi: The "camping economy" in early summer stimulates the vitality of the city

The breeze in early summer blows, and I come outdoors with my family and friends to have close contact with nature. Today, outdoor camping has gradually become a new choice for many people to relax on weekends.

In Ganjiang Citizen Park in Nanchang, Jiangxi Province, it is very lively every weekend. In the camping area, many citizens set up skylights and tents here, put on picnic mats, and colorful tents embellish the green space. Everyone is close to nature, relax and enjoy a comfortable leisure time in the 28-kilometer riverside landscape corridor and over 95,000 square meters of green space.

In order to allow citizens and tourists to have a better outdoor camping experience, camp merchants not only provide equipment rental services such as sky curtain tents, outdoor barbecue stoves, but also undertake various activities such as "camping + team building", parent-child, and parties, providing everyone with a lightweight camping experience.

In addition, Nanchang City continues to promote the comprehensive environmental improvement and transformation project of Ganjiang Citizen Park, and divides areas with different themes such as cultural and leisure areas and sports areas. At the same time, it is also equipped with outdoor exhibition theaters, children's playgrounds, fitness trails, beach baths and other leisure facilities, which can meet the leisure needs of citizens and tourists of different ages.

The continuous heating of the "camping fever" has also stimulated a new vitality in consumption of outdoor equipment. In addition to the equipment provided by the campsite, many people will also choose to buy a set of their own camping equipment. Up to now, Nanchang City has a total of 21 urban parks and 70 open and shared green spaces, with an open area of ​​334,000 square meters.