CCTV News: As the Dragon Boat Festival holiday approaches, zongzi has begun to be launched in markets and supermarkets in various parts of Hainan, attracting many consumers to come and buy.
In this market in Haikou City, fragrant, tight and full rice dumplings are neatly placed on the stalls, and citizens stop to buy them. At present, the rice dumplings sold in the local market are mainly Haikou rice dumplings and Ding'an rice dumplings. The two have slightly different tastes and sales are comparable.
In addition to traditional markets, major supermarkets have also started the "zongzi mode" early. In addition to traditional flavors such as salty rice dumplings and sweet rice dumplings, innovative flavors such as tea rice dumplings and fruit rice dumplings are also eye-catching. Different flavors of rice dumplings also meet the differentiated needs of consumers.
Xian Huiji, a staff member of a large supermarket in Haikou, Hainan, introduced that new products were just launched in 2025, including health rice dumplings and durian rice dumplings.
