CCTV News: Since the United States abuses tariff policies, my country's foreign trade enterprises have been under pressure. Many places are actively looking for ways to promote the connection between domestic and foreign trade channels, brand docking, production and sales docking, and standard docking, promote the linkage between domestic and foreign trade, and help enterprises overcome difficulties.

A veteran canned food company in Kaihua, Quzhou, Zhejiang Province, exported 50% of its products to European and American countries. Orders were suspended due to surge in tariffs, and foreign trade production lines were completely stagnant. How can a company break the deadlock? Let’s see the reporter’s investigation and interview.

In the warehouse of Zhejiang Tiantong Food Co., Ltd., the reporter saw a lot of canned products in English packaging, which were originally shipped to the United States. The company's head told reporters that the company had just passed the factory inspection of the US Food and Drug Administration last year, and the orders of US customers increased a lot. They originally thought that foreign trade business could achieve leapfrog development, but unexpectedly, the United States imposed excessive tariffs, which led to a large number of products being unsalable.

Inventory backlog of tens of millions, production lines shut down, and capital chain is in urgent need - When the head of the company is at a loss, the local government makes a bridge, allowing the company to see a turning point. The company's head Li Pichong came to Hangzhou with his canned food and began to negotiate domestic sales channels with Sinopec Zhejiang Yijie Branch. In just a few days, not only the canned food of this company, but also the products of many other foreign trade companies were launched in more than 130 convenience stores across Zhejiang Province.

However, although foreign trade canned food was successfully put on the shelves by changing the label, the packaging originally targeted at American hypermarkets was not suitable for the consumption habits of domestic convenience stores. The sales of the first batch of products on the shelves encountered "inconvenient to the local environment".

Enterprise and convenience store staff actively adjust sales methods. From "slimming" in packaging specifications to scene-based marketing of three pieces of 100 yuan, "international quality" has instantly become a "hot product". In the nine days from its launch on April 27 to May 5, the cumulative sales of this batch of canned food exceeded 3,000 cans, of which at its peak, the daily sales exceeded 500 cans.

At present, this canned food company is accelerating the breakthrough of the "local track", the canned food in the enterprise warehouse is decreasing, and the newly designed national trend packaging samples have been put on the desk. The canned food produced by the company has also been moved into the canteens and many supermarkets in Kaihua County. The online channels that the county government contacted in the early stage have also made new progress.