CCTV News: According to the Ministry of Emergency Management, in order to deepen the construction of emergency characteristic culture and innovatively carry out safety publicity and emergency science popularization work, on the National Disaster Prevention and Reduction Day on May 12, the Ministry of Emergency Management officially released the image of emergency science popularization IP. The design of this IP image is closely combined with the responsibilities and missions of the emergency management department and is presented in the form of an interesting combination of "cartoon characters + cartoon search and rescue dog". It aims to build a bridge connecting professional emergency knowledge with public safety needs through a vivid and vivid IP image, so that safety publicity and emergency science popularization are more three-dimensional, vivid and interesting.
The cartoon character is named "Emergency Warrior". The image is sunny, upright, and firm. The dress color is unified with the color of the official logo of the emergency management system. It is the image of a loyal, wise and courageous guardian and retrograde person.
The cartoon search and rescue dog is named "An'an". The German Shepherd is designed as a prototype, with the character of loyalty, reliability, smart, alert, brave and fearlessness, and plays an important role in the field of emergency rescue.
The image of the emergency science popularization IP will be officially released on the official website of the Ministry of Emergency Management, "Two Micro", Douyin, Kuaishou, Video Account, Qiangguo Account and other platforms, and will be widely used in various scenarios such as popular science works, cultural and creative products, online programs, conference activities, etc.
