CCTV News: Recently, the National Development and Reform Commission, together with the General Administration of Sports and other departments, issued a notice, proposing to build a high-quality outdoor sports destination for the first time. How to build an outdoor industry cluster according to local conditions? Let’s look at the explorations everywhere.
Adapting to local conditions, various places are innovating consumption scenarios among mountains and rivers
From the sky to the ground, from the water bank to the top of the mountain, Pengzhou, Sichuan is fully relying on its unique geographical endowment to create a sports matrix covering paragliding, ziplines, all-terrain vehicles and other projects, and accelerate the construction of emerging experience projects such as rafting and rock climbing. Currently, more than 10,000 jobs have been created.
Dongbagu, located at the foot of Yulong Snow Mountain in Lijiang, Yunnan, relies on the natural canyon landform, and iron handrails, foot pads and other devices are built on the rock walls, which are combined with the mountain climbing trails, which not only ensures safety, but also lowers the threshold for rock climbing.
Zhejiang integrates the provincial trail system and builds the "Zhejiang Trail", connecting 11 cities across the province, providing new scenarios for people to hike, cross-country and cycling. During this year's May Day, the camping base, farmhouse, homestay and other section of the Jineshan section of the "Zhejiang Trail" drove the local economic income to increase by 10% year-on-year.
Data shows that China's outdoor consumption is growing rapidly, and young people are the main force
Data shows that in 2024, the number of people online consumption of outdoor sports in my country exceeded 300 billion yuan, an increase of nearly 40%. In terms of age group of consumers, the proportion of 25-34 years old is the highest, reaching 43%, followed by 35-44 years old, accounting for 28%. From the perspective of administrative divisions, Guangdong and Zhejiang account for a high proportion of consumer groups, 11.72% and 9.36% respectively. Outdoor sports merchants are mainly concentrated in Guangdong, Jiangsu, Zhejiang, Shandong, Hainan and Sichuan.
Focus on the integration of multiple industries, large-scale development, high-quality supporting facilities
According to the latest plan, during the 15th Five-Year Plan period, my country will build about 100 world-renowned high-quality outdoor sports destinations to promote the outdoor industry to become a new economic growth point.
