CCTV News: In the fast-paced urban life, some innovative products that release anxiety and provide emotional companionship are becoming increasingly popular among young people. Different types of products and services are also beginning to emerge, bringing new consumption vitality.

At present, the consumption season in Jinan, Shandong is in full swing, and the "emotional consumption" area is particularly lively. On the first floor of a shopping mall, the cute-shaped "Pin Pin Le" is placed in the most conspicuous position.

In this grocery store on Huaihai Road, Shanghai, the high-saturation color decoration style is eye-catching. The store's "Plum has troubles" pendants, "You are good" signs and other products and personalized slogans are constantly attracting young people to stop and check in.

In addition to interesting products, spending 99 yuan to draw a "Four Patterns of Life" comic has also become one of the popular experiences for young people. Consumers can write the pictures and blessings they want to record on their wish paper. They only need to wait half an hour to get a unique "highlight moment" comic.

Xiaohongshu search data shows that in the past three years, the number of notes related to emotions released by aromatherapy, sleep aids, trendy toys, cotton dolls, green plants, incense, etc. has increased by more than 400 times year-on-year. Taobao data shows that in 2024, paying for emotional value and interest has become the primary reason for young people to consume. Among customized hot-selling products, the transaction volume of products such as hand-painted avatars, boundless pillows, and working people's standing cards increased by more than 50%. The volume of orders surges, and factory farmers seized the "happy traffic"

The hot market sales also brought development opportunities to the industry. Whether it is decompression toys or green plants, these emotional consumer products that are deeply loved by young people have become a new explosion point in promoting the growth of business of enterprises and farmers.

The reporter saw many new decompression toys in the sample of a company in Fujian, including pinching the pinching of small animals, and silicone "fighting the gopher" type toys. The person in charge introduced that the company used to make handicrafts. With the popularity of the emotional consumption market, he tried to accept a batch of orders to unzip mobile phone pendants, but he did not expect to be a great success.

Since 2024, the company has transformed its product lines into decompression toys. After participating in several exhibitions, it has also attracted a large number of foreign customers and its sales have been opened.

In addition to decompression toys, some personalized green plants have also become a new direction for farmers to plant. Monstera with hollowed-leaf leaves and colorful colorful taro are popular plants for urban people to relieve anxiety. A minimum price of more than 100 yuan can make your home full of a "tropical forest feel". From a national perspective, in the past five years, the annual registration number of "recompression" related companies has exceeded 11,000, of which more than 3,100 have been registered in the past year. Hobbies can also be realized. New consumption has given birth to new occupations

More and more people are willing to pay for emotional value. New trends have not only changed the consumer market, but also gave birth to some emerging occupations full of imagination.

This young man who works while pinching and playing is an unzipping toy designer. He is a trendy toy enthusiast. In 2024, he became an ordinary craft designer and designed unzipping toys. With the support of his professional design background, he has launched more than 30 popular products.

As the popularity is getting higher and higher, many IP custom orders have also come to the door.

In addition to "designers", there are also "baby-changing teachers", most people in this profession sound a bit unfamiliar, but they can be said to be very popular in the baby circle. In Chengdu, the grinder on the hands of "baby-reforming master" Huang Ting is buzzing, transforming ordinary baby face shells into unique works of art.

"Baby-changing master" refers to the profession of secondary creation and personalization of dolls through professional techniques such as disassembly and reshaping of physical dolls. By chance, Huang Ting became popular after posting a tutorial on changing her baby on a social platform. She sent her face, makeup, and repairing her baby every day.

The strong demand made Huang Ting too busy at all. She began to train other enthusiasts, but she didn't expect to accept hundreds of students soon. The scale of the training classes has been expanded again and again. The daily courses are full from 9 am to 10 pm. The youngest students are 19 years old and the oldest is in their 70s. Some students even live here for a long time, preparing to turn this hobby into a career direction.