CCTV News: Data from the comprehensive platform of the China Tourism Research Institute shows that since May, the search volume of "rural tourism" has increased significantly year-on-year. Among them, 70% of county orders come from young people aged 20-35, and the domestic tourism sinking market is releasing strong momentum.

In Qingzhou, Shandong, Phalaenopsis, ornamental succulents, and flowers such as pineapple and cyclamen not only attract young people to consume, but also retain many people, from traveling to living here and realizing on-site entrepreneurship.

In the strong Hanzhong Ningxia, Shaanxi, the well-connected "four good rural roads" have brought "rural tourism" to popularize, and agricultural products also took passenger and freight mail transport vehicles to and from rural roads to enter the big market. In this B&B, a "food diary" attracted the attention of reporters. Guo Jing, the rural homestay manager, introduced that it records in detail the picking time of each batch of agricultural products, farmers' cultivation and cooking suggestions. While purchasing agricultural products, everyone is also exchanging their planting and sales experiences with each other.

Now, with the craze of "rural tourism", the shortcomings in cultural and tourism infrastructure and service in various places are rapidly improving. Tourists from all over the country and young people living and starting businesses have shown strong interest in local agricultural products and handicrafts. This external demand directly promotes local consumption growth and promotes the optimization and upgrading of rural industries. "New Farmers" become "experience officers" and enjoy the new scene of rural tourism

It is understood that many "new Farmers" have gone from agricultural producers to cultural and tourism "experience officers", which has made rural tourism shine with new vitality in two-way pursuit.

In Wuxi, Jiangsu, rural tourism not only attracts urban tourists, but also welcomes a group of special "check-in groups" - farmers who are busy with farming go out of their own fields and experience new rural scenes as tourists.

In front of the "upside-standing house" of Tancun Rural Museum in Xishan District, Wuxi, batches of tourists and new farmers are excitedly posing in air. The "inverted house" in the village has been cleverly designed by the architect, and the sofa is hanging on the roof and chandeliers are "long" on the ground, making it full of time travel.

The big data of tourists travel in China's Tourism Research Institute shows that in the first quarter of 2025, the travel of urban and rural residents in my country increased significantly. During the May Day holiday, the travel rate of rural residents was 10.7%, with 49.7116 million travelers, accounting for 15.8% of the total number of domestic travelers on holidays. This reflects that tourism has become one of the most growth potential consumption growth spaces for urban and rural residents, and tourism consumption has formed a gradient diffusion from central towns to rural markets.

Dai Bin, director of the China Tourism Research Institute, introduced that rural residents are no longer just receptionists of rural tourism, but also consumers of tourism. More importantly, they make the market thicker. From single sightseeing to diversified integration, day-night linkage immersive experience

Through the integration of "white and black" multiple business formats, various places have created a day-night linkage immersive experience, providing tourists with more abundant consumption options.

In the Xianfeng Sanbao Garden in Luxi, Jiangxi, the "Kite Picnic Festival" brings a visual feast to tourists.

Hubei Huangshiyuan Expo Park relies on technology upgrades to launch "Dinosaur Town" and "Water World". Projects such as "Mine Flying Dragon" created by virtual reality and artificial intelligence technology have become popular check-in places for parent-child families.

In Gushi, Xinyang, Henan, more than 100 rural courtyards welcome tourists from all over the world in early summer. This self-driving tour team from Bengbu, Anhui Province specially took the children to learn the "Kung Fu Tea Ceremony" at the Zhongyuan Zhuzhai Tea Intangible Cultural Heritage Courtyard.

The pastoral cinemas and starry sky concerts in Wenjiang and Xinjin, Sichuan, make the countryside on summer nights look unique. Tianfu Agricultural Expo Park and 116 grain and oil processing enterprises in Sichuan have carried out the integration of "agricultural tourism", and the Agricultural Product Selection Hall has launched more than 350 high-quality "local specialties", so tourists have multiple consumption choices.

Dai Bin introduced that we should use fireworks, cultural flavors, and technology to attract people. At the same time, we must meet some new personalized and diversified needs led by contemporary young people.