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High-speed rail empowers and renews scenes: new vitality of cultural and tourism consumption is released at an accelerated pace
2025-05-17 source:CCTV.com

CCTV News: At present, innovating and diversified consumption scenarios and business formats has become a new "grabbing tool" for promoting cultural and tourism consumption in various places. The distinctive tourism routes and products are constantly being renewed, and the driving effect of new cultural and tourism consumption continues to be released. Let’s go to Huzhou, Zhejiang to take a look.

In the tiger-themed hotel in the scenic area, Mr. Sun's family from Suzhou is checking in. He told reporters that he is planning to take his children to the scenic area for two days and one night. In addition to watching animals, he is also preparing to visit the scenic area's supporting botanical gardens and playgrounds. The design of the hotel room "watching the tiger through the window" made him very satisfied.

The reporter learned that after the Shanghai-Suzhou-Huzhou high-speed railway was opened and operated, convenient transportation allowed tourists from surrounding cities such as Shanghai and Suzhou to easily arrive in Huzhou. The local area has made efforts in many aspects such as service improvement and facilities improvement. The experience of "staying in Huzhou" has been upgraded, and the vitality of popular scenic spots has soared: the "mobile situational performance belt" of Nanxun Ancient Town has built an experience form of "move and change scenery, and enter the play"; Taihu Dragon Dream has launched a full-scale matrix of "immersive performance art + national trend garden + water play and entertainment + indoor ice and snow"; new night tour scenes such as "block + night market" and "trend toys + night show", which has driven a significant increase in the number of tourists in Huzhou's night cultural and tourism consumption cluster.

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