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The "New Year's economy" is booming to ignite the "engine" of consumption. A touch of Chinese red is the most conspicuous and strong New Year's atmosphere is full of fullness.
2025-04-25 source:CCTV.com

CCTV News: The Spring Festival is approaching, and New Year’s purchase of goods has entered its peak period. In the past two days, the Eurasian Direct Sales Center of the Comprehensive Bonded Zone of Alashankou, Xinjiang has welcomed a large number of imported New Year’s goods, attracting local citizens and tourists to come and buy.

Walking into the direct sales center, the shelves were filled with special products from all over the world, including Russian chocolates, German candies, Georgian red wines... There are many types, everything is available. Citizens and tourists carefully selected their favorite New Year’s goods.

Merchants also seized this peak sales season, prepared enough goods, actively promoted sales, and welcomed customers from all directions.

Alashankou City currently has both railway and highway ports. In 2024, the import and export volume exceeds 15 million tons, and the Alashankou Comprehensive Bonded Zone is becoming an important channel for imported goods to enter the domestic market by land. The New Year atmosphere is getting stronger, and the consumption of intangible cultural heritage food in the New Year’s goods market is booming

During this period, intangible cultural heritage food in the New Year’s goods market in Xi’an, Shaanxi has been booming. There were long queues in front of traditional food stores such as braised beef and mutton, crystal cakes, etc.

Crystal cakes, kang cubes, swan eggs... Shaanxi's traditional intangible cultural heritage pastries often have a vivid name. As the Spring Festival is approaching, there are endless people who are buying pastries and buying New Year’s goods in a pastry shop in Lianhu District, Xi’an.

In Beiguangji Street, Lianhu District, Xi'an, people who bought wax beef and mutton even lined up in front of the store. Popular stores even queue for more than two hours during peak hours. The texture of the braised beef and mutton is soft and suitable for the elderly and children. It is one of the essential delicacies for Shaanxi people to entertain guests during the Chinese New Year and visit relatives and friends. The "Centennial Big Game" is popular and has a strong New Year atmosphere

The Kaiping Big Game in Tangshan, Hebei Province emerged during the Chenghua period of the Ming Dynasty and has a history of more than 500 years. As the Spring Festival is approaching, this enduring "century-year-old festival" is very lively, and the New Year atmosphere is getting stronger, and people nearby come here to buy New Year's goods.

Walking into the market, it was lively and prosperous. The meat pies, cut cakes, radish candy, etc. at the entrance of Daji are all "time-honored brands" of Daji.

Time-brands are the secret to the prosperity of a century-old collection. The rich variety of goods here, high quality and low price, has become the best choice for people to buy New Year’s goods, including vegetables, fruits, cooked dried fruits, and daily necessities.

Among the thousands of stalls, a touch of Chinese red is the most conspicuous, the fiery red couplet of the word "Fu" and the hanging high lanterns fill the strong New Year atmosphere.

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