CCTV News: At present, Yiwu International Trade City is gradually ushering in the peak season for Christmas product ordering. As the world's largest Christmas supplies distribution center, the export of Christmas supplies from Yiwu, Zhejiang accounts for nearly 80% of the global Christmas supplies market. At present, merchants and manufacturers are actively "preparing for war".

In the Christmas supplies area of ​​Yiwu International Trade City, the new products for 2025 have been placed in the store. Merchants are busy receiving groups of guests, most of whom are foreign businessmen. Some of them are inquiring, some are selecting samples, and some have already started placing orders.

In the workshop of a local craft products manufacturer, workers are busy producing Christmas balls. According to the production manager, after the Spring Festival in 2025, the company's Christmas supplies orders gradually increased, and the factory entered the peak production season ahead of schedule. Ren Ziyu, the head of a craft products production enterprise in Yiwu, Zhejiang, introduced that production has reached its peak now, and the products produced every day are piled up in the warehouse. Before the delivery time is yet to come, the warehouse is full, and he is also trying to find ways to solve the storage problem.

Many business owners said that the current international trade situation is complex. They originally thought that orders in 2025 would be affected, but as of now, the order volume has increased instead of decreasing. Many foreign investors who have previously placed orders through foreign trade companies not only increased their purchases in 2025, but also came to Yiwu in person to select products.

Alejandra, an Argentine buyer, said they intend to buy about 3 containers of goods. The quality here is quite good, there are many different qualities to choose from, and the prices are also very good. Yiwu, Zhejiang: The Christmas supplies industry chain is complete. Buyers can buy it in one stop

It is understood that Yiwu has a complete Christmas supplies industry chain. It covers Christmas toys, Christmas trees, Christmas clothing, Christmas lights and other varieties, and the new product development speed is fast, so buyers can buy all products in one-stop. Many business owners use AI to create videos to expand more markets through e-commerce. Zheng Caiqin, an operator of Yiwu International Trade City, introduced that recently, merchants have come to Peru and Chile.

Zhuang Yanqiao, a business owner of Yiwu International Trade City, introduced that in recent years, there have been more merchants in Central American countries. In countries such as Nicaragua and Guatemala, their purchase volume has increased every year, and basically each customer can go through two or three cabinets at a time.

At present, Yiwu exports more than 20,000 Christmas products to more than 100 countries and regions every year. Data shows that in the first quarter of 2025, Yiwu's Christmas supplies exports reached 130 million yuan, an increase of 109.0% year-on-year. "RMB settlement + cross-border e-commerce" helps export companies resist external disturbances

How will Yiwu, which sells and buys globally, have export orders for the US market in 2025?

Wang Jinjing has been selling Christmas trees on the Yiwu market for 20 years. Among her customers, American merchants account for about 10%. At this time in previous years, they had already come to inquire and place orders, but they have no news yet. However, Wang Jinjing said that she had already made a countermeasure. Wang Jinjing, an operator of Yiwu International Trade City, introduced that, for example, the orders used to be too late to be made, and some countries have purchased less, so they did not accept them before, and now they have to accept orders with small amounts.

Wang Jinjing's choice is a microcosm of Yiwu's foreign trade group. In recent years, more and more companies here have begun to deploy in more emerging markets, and at the same time, innovating sales models, the proportion of the US market is also decreasing.

Ren Ziyu, who has been selling Christmas balls for more than 20 years, introduced that in the past, foreign consumers could only go to supermarkets to buy, and 6 large cylinders were required to buy 6 different styles. Now, he has launched this blue Christmas ball gift box, which brings 6 styles together to sell on cross-border e-commerce platforms, and the sales volume is very good.

Ren Ziyu, the head of a handicraft production enterprise in Yiwu, Zhejiang, introduced that the price of the same product is 20% lower than the supermarket sales price. By constantly developing new products, continuously optimizing sales channels, and continuously investigating the C-end market, they can guide foreigners' consumption habits from offline to online.

At the same time, the fluctuations in the US dollar index have increased recently, export companies have created greater exchange rate risks, and operators have also begun to use RMB more and more for cross-border settlement.

Cai Qinliang, Secretary-General of Yiwu Christmas Supplies Industry Association, introduced that for example, Russia is cross-border RMB settlement, and Brazil is also using RMB settlement, and they are slowly starting to move towards this step. Therefore, the impact of fluctuations in the US dollar index on these products will gradually decline.