Relying on ice and snow resources to "become the circle", tourism popularity remains unabated; the ice and snow folk customs in Altay, Xinjiang has become popular; Hubei, Guizhou and other places integrate national customs and natural scenery to develop ice and snow tourism... Since the new snow season, ice and snow heat has been surging all over the country. The "cold resources" of ice and snow are continuing to release the "hot" vitality and promote the high-quality development of the ice and snow economy.

General Secretary Xi Jinping attaches great importance to the development of ice and snow sports and the ice and snow industry, and has made important instructions and instructions on many occasions, emphasizing that "taking the development of the ice and snow economy as a new growth point, and promoting the development of the entire industrial chain of ice and snow sports, ice and snow culture, ice and snow equipment, and ice and snow tourism."

Northeast has abundant ice and snow resources and unique natural conditions. During his inspection in the Northeast region and participating in the review and discussion of the National Two Sessions, General Secretary Xi Jinping mentioned the development and utilization of "ice and snow".

At the 2015 National Two Sessions, when participating in the deliberation of the Jilin delegation, the General Secretary asked with concern: "Tourism is a hot topic now, how much is the tourism income?" "Is it exchanged for snow and silver?" At the 2016 National Two Sessions, General Secretary Xi Jinping proposed the concept of "ice and snow are also gold and silver" at the Heilongjiang delegation based on the dialectical relationship between ecology and economy.

In recent years, from "hiding from snow cat winter" to "borrowing snow to make gold", ice and snow tourism has gradually become a characteristic industry in Northeast China, and the ice and snow economy is full of vitality.

△Tourists experience "splashing water into ice" in the Arctic Village, Mohe City, Heilongjiang.

The Arctic Village in Mohe City, Heilongjiang is located at the northernmost end of mainland my country. The average temperature in more than seven months of the year is below zero degrees Celsius. In the past, the main sources of income for villagers in Arctic Village were fishing, farming, and collecting mountain goods. In recent years, rural tourism has become the dominant industry in the local area. Many villagers have become "tourist meal" and the business of homestays is getting better and better.

In September 2023, General Secretary Xi Jinping came to Arctic Village for inspection and investigation. "The tourism resources here are unique." In the homestay courtyard of villager Shi Ruijuan's home, the General Secretary had a cordial conversation with everyone, pointing out that the development of tourism is an important focus for promoting high-quality development, and his message "Let the scenery and ice and snow resources of the northern border bring continuous income to the villagers."

Rides on the "winter" wind, the enthusiasm of "cold resources" has been conveyed to many parts of the country.

Chongqing has launched more than 150 ice and snow theme activities and more than 80 winter tourism routes, setting off a wave of winter consumption; Guangdong indoor ski resorts break seasonal restrictions and meet the needs of snow friends... In the 2024-2025 ice and snow season, the number of ice and snow leisure tourists in my country is expected to exceed 500 million, and the tourism revenue is expected to exceed 630 billion yuan. The "hot" data outlines the "vibrant picture" of the ice and snow economy.

△On January 5, 2025, tourists experienced skiing at a ski resort in Yiling District, Yichang City, Hubei Province.

At the same time, the vigorous development of ice and snow events has further released the potential of the event economy.

After the 2022 Beijing Winter Olympics, a series of support policies have been introduced from the central government to the local governments for the development of ice and snow sports and the ice and snow economy. In November 2024, the General Office of the State Council issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy with the High-Quality Development of Ice and Snow Sports", which clearly put forward 24 measures in 8 aspects, aiming to take ice and snow sports as the guide, drive the development of the entire industrial chain of ice and snow culture, ice and snow equipment, and ice and snow tourism, and promote the ice and snow economy to become a new growth point. The Central Economic Work Conference held at the end of 2024 proposed to actively develop the initial economy, ice and snow economy, and silver economy. Driven by favorable policies and market demand, the exploration of "Ice and Snow+" is becoming more and more diverse, and the consumption scenarios are becoming more diverse.

It is estimated that at the beginning of 2024, during the 14th National Winter Games, Hulunbuir received a total of 1.774 million tourists, achieving a total of 32 billion yuan in sports consumption and other consumption.

2024-2025 Ice and Snow Season, as the "Two Olympic City", Beijing hosts a number of ice and snow events such as the International Skating Union Speed ​​Skating World Cup and the International Skating Union Short Track Speed ​​Skating World Tour; in February 2025, the 9th Asian Winter Games will also open in Harbin... The holding of a series of high-level events will surely expand ice and snow and related consumption, and continuously improve the operating efficiency of ice and snow events.

△On January 3, 2025, tourists took a photo with the Asian Winter Games mascot "Binbin" at the Harbin Ice and Snow World Park in Heilongjiang.

General Secretary Xi Jinping pointed out that the ice and snow industry is a big industry and a sunrise industry.

Now, from the white mountains and black waters to the north and south of the Yangtze River, "cold resources" are fully integrated into the wave of economic development, vividly confirming the infinite vitality of the "sunrise industry" and the profound conclusion that "ice and snow are also gold and silver mountains."

Producer of the Director丨Yan Shuainan Wang Shanshan

Producer丨Ma Lijun

Producer丨Xinglai Ning Lili

Written by Zhang Yanan

Visual丨Jiang Yuhang

Reviewed by Cheng Yu