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"Christmas Economy" rises against the trend: Overseas buyers form groups to order Chinese manufacturing
2025-05-16 source:CCTV.com

CCTV News: As the world's largest Christmas supplies distribution center, the export of Christmas supplies from Yiwu, Zhejiang accounts for nearly 80% of the global Christmas supplies market. At present, Yiwu International Trade City is gradually ushering in the peak season for Christmas product ordering, and merchants and manufacturers are also actively "preparing for war" to make these Christmas products put on the shelves in Europe, America and other countries and regions in November.

In the Christmas products area of ​​Yiwu International Trade City, this year's new products have been placed in the store, and the operators are busy receiving groups of customers, most of whom are foreign businessmen. Some of them are inquiring, some are selecting samples, and some have already started placing orders.

In the workshop of a local craft products manufacturer, workers are busy producing Christmas balls. The production manager told reporters that after the Spring Festival this year, the company's Christmas supplies orders have gradually increased, and the factory entered the peak production season ahead of schedule.

In the interview, many business owners told reporters that the current international trade situation was complicated. They originally thought that orders would be affected this year, but as of now, the order volume has increased instead of decreasing. Many foreign investors who have previously placed orders through foreign trade companies have not only increased their purchase volume this year, but also came to Yiwu in person to select products.

It is understood that Yiwu has a complete industrial chain of Christmas products production, sales and packaging, covering Christmas toys, Christmas trees, Christmas clothing, Christmas lights and other varieties. Moreover, the new product development speed is fast, so buyers can buy all products in one stop. Many business owners use AI to create videos to expand more markets through e-commerce.

At present, Yiwu exports more than 20,000 Christmas products to more than 100 countries and regions every year. Data shows that in the first quarter of this year, Yiwu City's Christmas supplies exports reached 130 million yuan, an increase of 109.0% year-on-year.

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