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RMB settlement + cross-border e-commerce helps export companies resist external disturbances
2025-05-16 source:CCTV.com

CCTV News: Yiwu, which sells and buys the world, is connected to more than 100 countries and regions on one end and to manufacturing companies for Christmas products on the other end. The United States is using excessive tariffs to disrupt the global economic order. So what is the volume of export orders for the US market this year? How do merchants deal with trade barriers?

Wang Jinjing has been selling Christmas trees in the Yiwu market for twenty years. Among her customers, American merchants account for about 10%. At this time in previous years, they have come to inquire and place orders, but there has been no news yet. However, Wang Jinjing said that she had already made a countermeasure.

Wang Jinjing's choice is a microcosm of Yiwu's foreign trade group. In recent years, more and more companies here have begun to deploy more emerging markets, and at the same time, innovate sales models, the proportion of the US market is also decreasing. Ren Ziyu, who has been selling Christmas balls for more than 20 years, told reporters that in the past, foreign consumers could only buy them at supermarkets, and six different styles needed to buy 6 large cylinders. Now, he has launched this blue Christmas ball gift box, which puts the 6 styles together and sells them on cross-border e-commerce platforms, and the sales volume is very good.

At the same time, the fluctuations in the US dollar index have increased recently, export companies have created greater exchange rate risks, and operators have also begun to use RMB more and more for cross-border settlement.

In the interview, the reporter felt deeply that most businesses here are actively "going out", opening up new markets, and looking for new opportunities. The overseas exhibition of Yiwu Small Commodity Expo is an important driving force. The first stop of this year's overseas exhibition of Yiwu Expo will be held in Jakarta, Indonesia on May 8, and merchants have made active preparations.

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