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"Ice and Snow+" cultural and tourism integration takes advantage of the momentum, and the consumer market is "heating" and vibrant.
2025-04-23 source:CCTV.com

CCTV News: At the beginning of the new year, all regions rely on their own resources to continuously create new cultural and tourism scenes to attract tourists to visit.

Beijing: More than a thousand groups of colorful lights are on, and we invite you to the bright sea of ​​lights together.

In the past two days, thousands of sets of colorful and different shapes of Zigong lanterns have been unveiled in Wenyuhe Park in Chaoyang District, Beijing. This Lantern Festival has eight theme areas, including the Dragon and Snake New Year's Eve section with a full atmosphere, the fantasy fairyland in ancient Chinese mythology, and other elements such as technology, games, trendy toys. It not only reflects traditional culture, but also has a modern feel, attracting many citizens and tourists to check in.

Hebei-Hong Kong Cultural Exchange Experience the charm of Hebei's cultural and tourism

In order to promote cultural exchanges and cooperation between Hebei and Hong Kong and attract more Hong Kong people to visit Hebei for tourism and leisure, the Hebei Provincial Cultural and Tourism Department recently launched a four-day "Hong Kong Hebei Cultural and Tourism Week" series of activities in Hong Kong, using immersive promotion, artistic performances, intangible cultural heritage skills display and other forms, allowing Hong Kong people to experience the charm of Hebei's cultural and tourism more truly.

Heilongjiang: Use competitions to promote travel and follow the events to travel

Relying on the advantages of ice and snow resources, Heilongjiang combines mass sports events with ice and snow scenic spots to create a boutique theme tourism route "Travel with the events to travel". In the past two days, Fuyuan City, Heilongjiang Province held an ice marathon, attracting more than 2,000 marathon enthusiasts from all over the country to participate. Everyone gathered together to experience the charm of ice and snow tourism.

Inner Mongolia: Using culture to shape tourism, ice and snow tourism continues to heat up

On January 4, Hunshandake Sandland drove through the large ring road, and the ice and snow crossing activity of thousands of vehicles and tens of thousands of people opened in the Xilingol League, Inner Mongolia. At the opening ceremony, the parade teams integrated with the artistic performance, presenting a beautiful visual feast to the audience.

Use culture to shape tourism and use tourism to promote culture. This winter, Xilingol League has held a number of events such as the Mongolian Horse Super League and the Volkswagen Ice and Snow Season, effectively driving the number of tourists and income of Xilingol to continue to rise. So far, the local area has received more than 1 million tourists nationwide.

Rongjiang, Guizhou: Watch football matches and visit Dong Village New Season New Playing Method

On the afternoon of January 4, the third Guizhou "Village Super League" was launched in Rongjiang County, Guizhou Province. The number of registered teams in the new season reached 108, and the number of registered people hit a new high. A "Village Super Village Evening" performance was also held on site, which attracted many tourists to watch, and the scene was very lively.

New Year and New Mood Chinese spirit·New Year’s goods market is active

The Spring Festival will be more than twenty days. As the festival approaches, the consumer market for New Year's goods such as aquatic products and fruits is becoming increasingly active.

Fuzhou, Fujian: Hot transactions, sufficient supply of all kinds of aquatic products

The Haixia Aquatic Products Trading Center in Fuzhou, Fujian is one of the largest aquatic products spot trading markets in my country, with an annual trading volume of aquatic products exceeding one million tons. In the past two days, the market has been crowded and lively.

Yunnan: Thai seafood takes a train to the Chinese market

Thanks to the development of cross-border freight, consumers who purchase aquatic products have another choice. On January 3, a train carrying 24 tons of cooked frozen shrimp in Thailand slowly entered Kunming, Yunnan. At an international cold chain logistics center in Kunming, staff quickly carried out strict inspection procedures for this batch of cooked frozen shrimp. After that, they will be supplied to consumers as special New Year’s goods during the Spring Festival.

Shanghai: Spring Festival is approaching, imported fruits are facing a peak in sales

As the Spring Festival is approaching, fruit sales have also reached a peak in sales. In the cherry trading area of ​​this fruit and vegetable market in Shanghai, vehicles and people are bustling with each other, open from 7 a.m. to around 11 p.m. every day. In addition to cherries, sales of imported oranges, sub-caps, blueberries, etc. are also increasing.

Yan'an, Shaanxi: Apple is welcomed for peak sales season, and online and offline promotions are synchronized.

In the past two days, Apple in Yan'an, Shaanxi has ushered in its peak sales season. In Luochuan County, Yan'an, early in the morning, cold chain trucks loading apples were lined up. The sales company has planned a series of promotional activities such as the New Year's Festival and the Spring Festival special supply, and has promoted it simultaneously online and offline, and promoted it in all aspects.

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