The reporter learned from the Beijing Municipal Bureau of Culture and Tourism that during the May Day holiday, the number of tourists and tourism consumption in Beijing achieved double growth, with the total number of tourists received in the city reaching 17.908 million, a year-on-year increase of 5.6%; the total tourism expenditure was 20.98 billion yuan, a year-on-year increase of 6.9%. Among them, 104,000 inbound tourists were received, an increase of 42.4% year-on-year; 1.13 billion yuan of inbound tourism was achieved, an increase of 48% year-on-year.
Integration of business formats to create a differentiated cultural and tourism experience! "Beijing outing tour" and "niche tour" are popular
This holiday, "few people and beautiful scenery", "Beijing outing tour" and "niche tour" have become popular choices for many citizens and tourists. Extended consumption of performing arts such as "traveling with music" and concerts "five-hour life circle" have become new growth points; activities such as the Great Wall of Night, technology experience, intangible cultural heritage market, and outdoor trendy toys are also loved by citizens and tourists.
During the May Day holiday, Beijing Cultural Tourism created a differentiated tourism experience through business format linkage and scene-depth cultivation, becoming a new engine to drive cultural and tourism consumption. Niche travel check-in points are very popular. Beijing suburban travel meets the leisure and vacation needs of citizens around the city, and the first-time economy drives trendy consumption. Intangible cultural heritage food has become a fashionable souvenir.
Technology and cultural tourism activities release new consumption momentum
During the May Day holiday, the Beijing cultural tourism market set off a "technology + cultural tourism" craze. Immersive experience, digital platforms and cultural scene empowerment, allowing culture to be "perceptible" and technology to be "warm", and continuously releasing new driving force for cultural tourism consumption on holidays. The Touching Future Moments Circle Technology Carnival held in Haidian puts technology within reach.
During the May Day holiday, more and more new attempts to promote the deep integration and linkage of culture, business and tourism, and build a new scenario for urban consumption. The ticket stub economy and the "5-hour life circle" of concerts drive surrounding consumption and create a one-stop service for performing arts + tourism.
(Reporter Xu Mengzhe and Shao Wei of the General Station)
