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The national consumer market is booming and active, and the cultural "charm + vitality" adds color to the "May Day" holiday
2025-05-16 source:CCTV.com

CCTV News: The reporter learned from the Ministry of Commerce on May 5 that during the May Day holiday in 2025, the national consumer market will flourish and be active.

According to the Ministry of Commerce's business big data monitoring, the sales of key retail and catering companies across the country increased by 6.3% year-on-year during the holidays. The Ministry of Commerce focused on monitoring retail enterprises' sales of home appliances, automobiles and communication equipment increased by 15.5%, 13.7% and 10.5% year-on-year respectively. The sales of smart home products on e-commerce platforms increased by more than 20% year-on-year. Service consumption continues to heat up, and the catering and cultural tourism market is booming. During the holiday, the sales of key monitored catering companies nationwide increased by 8.7% year-on-year.

On May Day Holiday Observation·The cultural market has many highlights

This May Day holiday, various places have stimulated the consumption vitality of the cultural market and enriched people's holiday life through various means such as discount activities and cross-border linkage.

This year's May Day holiday, many exciting movies were released, attracting the attention of many viewers. At the same time, various places have also actively launched a variety of measures to benefit the people. Among them, Gansu Dunhuang Grand Theater launched the "One Yuan Movie Watch" movie-friendly activity, attracting many viewers to come and watch the movie. Since the launch of the "China Film Consumption Year" on April 18, various places have formulated reasonable film schedules based on the needs of local audiences and the pre-sale situation of the "May Day" period, and jointly launched preferential activities with local cultural and tourism departments.

This May Day holiday spans the past and present, the integration of China and the West has become a major problem-solving idea in the cultural performance market. In Xi'an, Shaanxi, the starting point of the ancient Silk Road, a literary and artistic performance gathering the top art troupes of five European countries makes tourists feel as if they are in an exotic art hall. The resident musical "Voice of the Silk Road" interprets the challenges of the caravan on the Silk Road and the friendship between people of all countries. Chinese and Western cultures complement each other, telling the glorious history of the Silk Road together.

During this holiday, some places also enrich people's holiday life through "cultural tourism + music". At the Qixian Square in Baoting, Hainan, the 2025 Hainan Province "Village Song" exhibition attracted citizens and tourists to stop and watch. During the May Day holiday, village singing teams from various cities and counties in Hainan gathered with tourists, allowing everyone to enjoy the music while feeling the unique charm of the countryside, and enjoy multiple experiences in "shopping, eating, shopping and entertainment".

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