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Transformation from "sightseeing" to "immersive" "Current Value" of cultural and tourism consumption during the May Day holiday continues to rise
2025-05-16 source:CCTV.com

CCTV News: During this May Day holiday, the "heat value" of cultural and tourism consumption continued to rise. Various places have launched innovative projects to drive the transformation of cultural and tourism consumption from "scenic" to "immersive". The endless new ways of playing bring new experiences to tourists, but also inspire new vitality for holiday consumption.

This May Day holiday, aerial sports such as paragliding and paragliding in many areas have become the new favorites of tourists. At Chongqing Liangping Airport, many tourists have experienced the speed and passion of skydiving at high altitudes.

During this May Day holiday, many scenic spots have opened low-altitude tourist routes, bringing new cultural and tourism experiences. The Xingwen Shihai Scenic Area in Yibin, Sichuan is a World Geopark. There are rich geological relics in the scenic area, diverse and beautiful natural landscapes, and rich historical and cultural heritage. During this year's May Day holiday, Xingwen County opened a low-altitude tourist route for the first time, connecting multiple popular scenic spots in the air. Visitors overlook the ground in the air and enjoy the karst beauty such as stone forests, sinkholes, and funnels on the surface.

This May Day holiday, creative tourism products with the background of Three Kingdoms, martial arts, etc. have attracted many tourists. In Xiangyang, Hubei, the Gulongzhong Scenic Area takes the theme of "Meet Zhuge Liang". Through innovative forms such as real-life performances, interactive games, cultural and creative food, the Three Kingdoms story 1,800 years ago has been reborn. The "Wudang Yimeng" immersive cultural experience park at the foot of Wudang Mountain in Shiyan, Hubei has created a cultural feast across time and space for tourists through innovation integrating tradition and modernity, technology and art. The park also has a variety of business formats such as ancient-style shopping streets, homestays, and parent-child paradise, providing tourists with one-stop cultural and tourism services.

The cultural and tourism market continues to be hot, and popular scenic spots are constantly innovating. In Guangdong, Qingyuan Chimelong Forest Hot Spring Park, which was officially opened not long ago, has raised animals such as toucans, owls and other animals around 41 themed pools, providing tourists in the Guangdong-Hong Kong-Macao Greater Bay Area and surrounding provinces with a unique hot spring vacation experience.

During this May Day holiday, Beijing Municipal Parks and China Garden Museum received a total of 3.32 million tourists. Among them, the "Park Gift" market launched by Beijing Park Management Center was also held during the May Day period, covering more than 300 cultural and creative products. Visitors gathered Beijing Mingyuan Cultural and Creative in Jingshan Park in "one-stop". In addition, Beihai Park has opened a new tourist traffic in the square area in front of the Imitation Tea House, where tourists can immerse themselves in a different consumption experience that integrates enjoying the beautiful scenery, tasting delicious food, enjoying intangible cultural heritage, and purchasing cultural and creative industries.

This holiday, the old Wuhu Customs in Wuhu Riverside Park in Anhui was opened to the public after renovation. Visitors not only immersively understand the century-old history of Wuhu Customs, but also feel the new vitality of old buildings in a series of cultural and artistic activities.

Old Wuhu Customs was built in 1919 and is one of the earliest existing modern customs in Anhui, witnessing the first customs bank number in the Yangtze River Basin, the modern general postal bureau and other historical scenes. As the first batch of projects in the country's "Resurrection of the Centennial Historical Buildings" plan, the exhibition space of the old Wuhu Customs site integrates history, culture and art. With the help of technological digital empowerment, the "live" historical buildings bring tourists an immersive cultural experience.

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