CCTV News: During the May Day holiday, China's cultural and tourism market continued to heat up. From holding special intangible cultural heritage displays, handicraft production, and cultural and creative markets to let tourists feel the cultural charm, to creating "travel with performances" and unlocking new cultural and tourism experiences, major tourism scenarios actively explore the cross-border integrated development of "business, tourism, culture and sports", new consumption continues to expand, and continues to stimulate new consumption momentum.

The new cultural and tourism consumption scenes of Guangdong Dongguan Music Festival are fully launched

From May 2 to 4, the 2025 Dongguan Super Strawberry Music Festival was grandly sung, with 3 days, 3 major stages, and 54 performance periods. The innovative model of diverse performance lineups, heavy content output, and strong immersion experience brings rich and colorful music enjoyment to domestic and foreign music fans.

Enjoy the scenery, watch performances, taste folk customs, and enjoy the good time on holidays

In Wuyuan, Jiangxi, Wuyishan, Fujian and other places, tourists enjoy the scenery, watch performances, taste folk customs, taste delicious food, stop from time to time to take photos, and check in and record the beautiful moments during their trip.

Night tours, night performances, night food lit up the new picture of the night economy on May Day

During the holidays, "night tours" in various places are constantly exciting, and lit up the "never night sky" in a series of immersive and interactive cultural and tourism activities. The night tour mode of Beijing Badaling Great Wall has been opened. Visitors can enjoy the magnificence of the "herringbone" Night Great Wall and the "Golden Dragon Swinging Tail", or follow the six major theme performances to experience the time travel between ancient and modern times in the form of "marching-style viewing". 11 Yangtze River cruise ships in Wuhan continue to link up with the Yangtze River light show, opening a Yangtze River deck sound party, colliding the thousands of years of Yangtze River cultural context and trendy gameplay to create new sparks, enriching the travel experience of citizens and tourists.

The literary and artistic market is full of vitality and activates new potential for cultural and tourism consumption

The "new" cultural performance products in various places are constantly driving new potential for cultural and tourism consumption market. Data shows that during the May Day holiday, there were hundreds of large-scale commercial performances of more than 5,000 people nationwide, with the number of audiences exceeding 2 million, driving hotel tourism consumption of more than 2 billion yuan, forming a linkage effect of "3-hour performance leveraging 72-hour consumption".

All localities and departments have taken multiple measures to improve the travel experience of tourists

In the face of the peak of travel, various places have optimized management methods and introduced measures to benefit the people to improve the tourists' experience. It is understood that the scenic spots in many places have extended their opening hours and increased nightclub activities based on actual conditions. Many museums in Xi'an, Shaanxi have launched "non-closed" services, and the Qin Shihuang Mausoleum Museum scenic spot has also opened nightclubs, adding 15,000 tickets every day.

Industry insiders said that new cultural and tourism scenarios and new business formats emerged like mushrooms after a rain, injecting strong momentum into the holiday economy and "igniting" new vitality for cultural and tourism consumption.