New scenes, new experiences, new measures——The tourism consumption market is full of vitality during the May Day holiday-中国通讯社

Xinhua News Agency, Beijing, May 5th, Title: New Scenarios·New Experiences·New Measures—The tourism consumption market is full of vitality during the May Day holiday

Xinhua News Agency reporter Xu Zhuang

On May 4, night fell, and the AI Tower, the landmark of Nihua Bay Scenic Area in Wuxi, Jiangsu Province, lit up lights. 1,500 drones were written in the night sky with the tower as the axis: holding a flower and slowly reaching the top of the tower with one finger, the huge blue lotus fireworks were triggered instantly, and the blue fireworks poured down like a galaxy. The immersive experience brought by the multi-dimensional integration of "technology + nature + culture" has attracted tourists' praise.

During the May Day holiday, various places will launch a variety of tourism products, strengthen the integration of culture and tourism and technological empowerment, improve management level and service quality, and drive tourism consumption to flourish.

Many places have posted real-time "report cards" of travel. Data shows that the tourism consumption market is growing steadily, and various products such as tourist attractions, resorts, leisure blocks, rural tourism, and red tourism are very popular. Three days before the holiday, Heilongjiang Province received a total of 9.215 million tourists, an increase of 13.8% year-on-year. A-level tourist attractions in Hubei Province received a total of 12.1703 million tourists, an increase of 24.15% year-on-year. Gansu Province received 3.346 million tourists and spent 1.154 billion yuan, an increase of 18.5% and 29.81% year-on-year respectively. The 13 classic red tourism scenic spots included in Guangdong Province received 774,000 tourists, an increase of 12.2% year-on-year. The tourist resorts and leisure blocks around the large urban agglomeration are popular and the market is booming.

The supply of tourism products is rich, and emerging scenarios are booming. Tourist attractions in various places have deeply explored their cultural potential and carried out a variety of holiday activities based on their own characteristics. Chongqing's major scenic spots and attractions have launched more than 100 cultural and tourism festivals in combination with the "May 1st" theme, covering sports, music, national tide and other aspects. Zhejiang Dongqian Lake Tourism Resort launched the theme event "Qianhu has opera" and more than 20 creative activities including the Southern Song Fenghua Immersion Theater, Lakelight Concert, and Healing Market were staged one after another. The Dali Ancient City Tourism Resort in Yunnan held a theme lantern festival "Colorful Cloud Lanterns·Xiaying Jianghu" and held an immersive activity on the theme of performing arts. Visitors can enjoy the ancient tower shadows, visit creative stalls, taste fireworks and food, make good things, and listen to street music.

The integration of rural tourism is deepened, and the host and guests share wonderful holidays. The mass cultural, tourism and sports activities of Rongjiang "Village Super" in Guizhou Province, Taijiang Rural Basketball Tournament, Sandu "Village Horse", Kaili "Village T" continue to be popular. The exciting events are matched with ethnic songs and dances, presenting tourists a feast where sports and culture are blended. Nancheng County, Fuzhou City, Jiangxi Province held a series of Magu cultural activities "Violent Countryside and Healthy Labor" and the "May Day" Rural Fun Games under Maling, and the "Agriculture + Intangible Cultural Heritage" combination cultural and tourism activities to rejuvenate the excellent traditional culture.

The red tourism exhibition combines rich forms and integrates education into travel. The Hefei Crossing River Battle Memorial Hall in Anhui carried out theme activities such as "Revolutionary Military Carpet, Deep Comrades", and received a total of 24,000 people in the first three days of the holiday. Xin County, Henan Province held special activities such as "Little Explorer" and "Red Stories Everyone Tells" to make red education more vivid. The large-scale marching immersive real-life interactive performance "Yimeng Mountain Melody" in Tianmeng Scenic Area, Linyi, Shandong was successfully premiered, turning the red culture from "display board display" to "immersive experience".

Many places optimize management methods and take measures to improve the experience. Scenic areas in many places have extended their opening hours and increased nightclub activities based on actual conditions. For example, during the May Day holiday of the Hunan Museum, the opening hours will be extended to 8 pm every day, and 5,000 reservations will be added every day. The scenic spot of the Qin Shihuang Mausoleum Museum in Shaanxi Province opens its nightclub, adding 15,000 tickets per day. Anhui Province Jiuhuashan Scenic Area has added 110 passenger vehicles and opened 15,000 parking spaces; Huangshan City has opened free bus connections, and more than 1,000 civilized tourism volunteers have been added. Many places have strengthened service measures, introduced preferential policies to promote cultural and tourism consumption, and taken multiple measures to ensure tourists' experience.