CCTV News: According to data from the online platform, as of 22:00 on May 4, the total box office (including pre-sale) of the 2025 May Day exceeded 660 million yuan, and "Dunny Queen", "Gold Hunting Game" and "Princess Ghost" ranked among the top three in the box office list during the period.

This year, there are more than ten films released during the May Day holiday, with rich and diverse types, meeting the viewing needs of viewers of different ages. Up to now, "The Queen of Dumplings" leads the "May Day" period. The film is adapted from real-life stories and uses light comedy to tell the entrepreneurial story of an ordinary woman. It not only caters to the needs of family movies during the "May Day" period, but also accurately hits the audience's emotional resonance points.

The movie "The Wind Kill" which is also adapted from the real historical event tells a story about a police and gangster showdown in a small border town. The film attracted many viewers with its compact narrative and layered reversal plot. Looking at the May Day film market this year, audiences value more "emotional value" - inspiration, passion, sentiment, and reversal. These keywords are becoming the key to winning the new film.

Many measures to benefit the people allow more people to choose to watch movies during holidays

This year during the May Day holiday, many exciting movies were released, attracting the attention of many viewers. At the same time, various places have also actively launched a variety of people-friendly measures to allow more people to enter the theater during the holidays at more affordable prices.

During the May Day holiday, there were endless audiences in the Dunhuang Grand Theater in Gansu. But many of them did not come to the performance, but were attracted by the local "One Yuan Movie Watch" movie-friendly viewing activity and came to watch the movie. It is understood that this "One Yuan Movie Watch" event is an important measure for Dunhuang's cultural and tourism to benefit the people on May Day. It aims to allow citizens and tourists to enjoy cultural and entertainment at ultra-low prices and further enrich their holiday life. This event selected many popular films, covering various types such as comedy and animation to meet the movie viewing needs of different groups.

Since the launch of the "China Film Consumption Year" on April 18, all regions have formulated reasonable film schedules based on the needs of local audiences and the pre-sales of the "May Day" period, and jointly launched preferential activities with local cultural and tourism departments to help holiday cultural consumption. Staff from a theater in Linyi, Shandong said that during the May Day holiday, in order to increase attendance, the theaters jointly launched the "Enjoy Cultural Tourism and Happy in Yimeng" event in conjunction with Linyi Cultural Tourism and Taopiaopiao. Customers can receive consumer coupons for benefiting the people through Alipay and Taopiaopiao and enjoy 20% off movie viewing activities. At the same time, by increasing the number of screenings, the number of screenings increased from the original 32 to 40 shows, which can basically meet the viewing needs of customers during the May Day holiday.

A series of people-friendly measures have effectively reduced the audience's viewing costs and further stimulated the willingness to watch movies. The cinema manager who was interviewed said that for the May Day holiday, the cinema launched many discount activities, and viewers bought movie tickets at the lowest ticket price to watch the movie. Compared with the box office during the holidays, the May Day period increased by 5-6 times.