CCTV News: In recent years, sports events have evolved from simple competitive activities to an important engine that drives the urban economy. The "home court of the event" is also becoming the "home court of consumption", and the "integration of culture and tourism" has become a new highlight.

In Chengdu, Sichuan, a city sports competition jointly held by Chengdu and Chongqing has begun. Unlike traditional competition, this event uses Chengdu streets and alleys as a natural track, cleverly integrates sports such as running, frisbee, fitness, etc., and connects urban landmarks such as Dufu Thatched Cottage and Kuanzhai Alley. Routes with different themes such as cultural exploration and park roaming have been designed, so that contestants can enjoy the travel experience of enjoying the city scenery during the competition.

In order to strengthen the integration of events and culture and tourism, contestants can also participate in various fun check-in games. The consumption coupon rewards obtained after passing can be directly used for consumption such as catering, entertainment, shopping, etc.

During the May Day holiday, Xiamen, Fujian held many badminton, track and field events. The local area has designed 10 cultural, sports and leisure routes between venues and scenic spots in combination with the competition. In addition to competing and watching the competition, contestants and spectators can also immerse themselves in the romantic style of the coastal city according to the route.

Experts pointed out that sports events are not only a competitive stage, but also a "catalyst" for industrial integration.

Wang Xueli, director of the Sports Industry Development Research Center of Tsinghua University, introduced that during the event, special tourism routes, theme catering accommodation, etc. were launched to attract the participants' relatives and friends and family to come here together, and truly travel with the event. On the other hand, using the influence of the event can also create derivative products, extend the popularity cycle, and activate the economic value of sports events in all aspects. Sports consumption boom is surging, and sports equipment production and sales are booming

Driven by the event, the public's enthusiasm for sports has been stimulated, and the popularity of the sports consumption market has continued to rise. The production and sales of related sports equipment and outdoor equipment have also seen significant growth.

In a sports goods sales store in Chengdu, Sichuan, there are endless consumers coming to buy outdoor equipment.

The surge in market demand has also been transmitted to the production side. In a sports stick production workshop in Ningbo, Zhejiang, workers skillfully connect the stick rods to the handles and tighten the screws, and the sports sticks are quickly assembled.

As also busy, Zhejiang Sanmen, is also the outdoor windbreaker manufacturer. As the consumer group increases and tends to be professional, the demand for personalized and customized windbreakers is increasing.