CCTV News: During this May Day holiday, various places have deep integration of traditional culture with modern technology with new scenarios, new experiences and new consumption as the core. Travel platform data shows that the search volume of "night tour" during the May Day period increased by more than 60% year-on-year in the three days before the holiday. The emerging new scenes not only successfully "gathered fans" tourists from all over the world, but also used innovative business formats to drive consumption upgrades.
When night falls, in the cultural and tourism red-leaf Shiyan Tourism Zone in Zibo, Shandong, the local area welcomes its first tourism performance work "Strange Stories from a Chinese Studio". The newly created 360-degree rotating water stage turns into a magic theater with brilliance. Three days before the holiday, Hongye Shiyan received more than 100,000 tourists, driving a year-on-year increase in tourists and revenue in scenic spots by 10%. The first three days of the holiday directly drove consumption to 8.23 million yuan.
This "May Day", a number of new technologies such as AI, robots, intelligent light and shadow technology have allowed traditional scenic spots to continuously extend more consumer formats. Big data from the travel platform Qunar shows that the number of ticket bookings for many immersive experience scenic spots in China increased by more than 20% year-on-year.
The Qinhuangdao Shanhaiguan in Hebei Province relies on the Great Wall resources and uses sound, light, electricity fusion and new media projection technology to create a new Great Wall situational light and shadow show "Watching Mountains and Seas". Laojun Mountain, Luoyang, Henan Province, for the first time in 2025, a performance combining holographic projection, mechanical stage and live dance was presented on the Golden Peak area at an altitude of 2,217 meters. In addition, in 2025, the scenic spot also introduced the most fashionable "mountaining artifact" exoskeleton robots and robot dogs and other equipment to provide tourists with a diversified tour experience. During the May Day holiday, the performance was performed 6 times a day, with an attendance rate of 95%.
In addition to lamenting the shock brought by new technological means, this holiday, the clever "arrangement and combination" of traditional culture also refreshes consumers.
In Zhongmu, Zhengzhou, Henan, the "Only Henan Drama Fantasy City" has launched four micro dramas including "Wheat, Wheat" and "Xue Huaiyi", and all the theaters are full. In the scenic area pit courtyard, three major intangible cultural heritage venues including Henan, cloth tigers and mud dogs in the intangible cultural heritage were launched simultaneously. Nearly a thousand cultural and creative products that combine traditional skills and modern aesthetics attract tourists to stop and consume. Visitors experience folk handicrafts and experience the charm of intangible cultural heritage here.
Different from the traditional culture of the Central Plains, it launched the first cross-border performance of "Lion Dang + Cantonese Opera + Kung Fu" in 2025 in Xiqiao Town, Nanhai District, Foshan City, Guangdong Province. The thrilling water flying lion, a cross-border show of Cantonese opera and martial arts, and when night falls, the creative fireworks show with the theme of the national tide shines in the night sky, and cooperates with the lakeside concert performance, bringing tourists a visual and auditory multicultural enjoyment.
Data shows that the average number of people entering the park in Xiqiao Mountain Scenic Area reached 50,000 per day, an increase of 200% over the same period in 2024, and the comprehensive tourism revenue increased by more than 50% year-on-year.
In addition, a number of new service consumption has been rising, such as "follow AI to travel" and "follow dragon boats to travel". Platform data shows that during the holiday, the ticket transaction volume contributed by tourists from other scenic spots increased by about 15% year-on-year.
