CCTV News: During the May Day holiday in 2025, more than ten new films in the cinema will be released one after another. At the same time, various places have also launched various forms of "movie + cultural tourism" and "movie + food" consumption promotion activities, which will drive the enhancement of comprehensive consumption momentum through movie tickets or ticket stubs of scenic spot tickets.
In the Beijing Capital Cinema, many people came to watch the movies during the May Day holiday.
In the theater, you can not only watch movies, but also arrange band music performances in a corner of the Capital Cinema. The theater also arranges band music performances for tourists to take a break and enjoy while waiting.
In addition, in 2025, Beijing expanded and extended the elements of the film, launching consumption promotion activities in more than 30 business districts and more than 1,100 merchants in the city. A movie ticket can not only be used and consumed in different scenarios such as catering, exhibitions, shopping, etc.
In addition to movie tickets that can link different consumption scenarios, in Dunhuang, Gansu, linkages between scenic spot tickets and movies have also been launched. With tickets to the Mingsha Mountain Crescent Spring Scenic Area, tourists can get a cup of popcorn or a drink for free when watching movies at any theater in Dunhuang. This has also attracted many tourists to visit the theater and watch movies while visiting the scenic spot.
Statistics of the Cultural and Tourism Department show that as a national AAAAA-level tourist attraction, more than 90% of tourists from other places come to Dun will visit Mingsha Mountain Crescent Spring. During this May Day holiday, tourists from inside and outside Dunhuang City will account for more than 80%.
