CCTV News: During this May Day holiday, tourists have found that many scenic spots have undergone new changes. Now, many domestic attractions have begun to implement the system of "one ticket to travel for multiple days". That is, after purchasing a ticket, you can visit the scenic spot many times within the specified time, breaking the traditional ticket "only valid on the same day" practice and meeting people's needs for in-depth play.

The Lushan Scenic Area has a warm and cool climate. There are many scenic spots and rich natural and cultural landscapes. However, previously, the cost was raised due to the situation of "park in the garden", "ticket in the ticket" and other situations. For this reason, the scenic spots carried out ticket reform and implemented the "one ticket multiple times and multiple days use system". Visitors can visit the Lushan core scenic spot and other top ten scenic spots surrounding the mountains within seven days from the date of purchase of the ticket.

During the May Day holiday, many scenic spots such as Lushan organized more than ten activities, from the mountain to the bottom of the mountain, from the national style garden to the music feast, from hiking challenges to cultural studies, tourists can keep tickets to the core scenic spots, and go to Bailu Cave Academy, Peach Blossom Spring, Xiufeng and other scenic spots to experience the poetry of "Five mountains will never go far away, and you can travel to famous mountains for your whole life." A three-day tour of Huangyao Ancient Town in Hezhou has improved its tourist experience

127 A-level tourist attractions in Guangxi have also implemented the "one ticket and three-day usage system". More and more tourists are entering the scenic spots through online or offline ticket purchases to experience in-depth tours.

Bai Guoyong, a tourist from Guigang, also deeply understands the benefits of playing a ticket to the scenic spot for three days. He said that an adult ticket for Huangyao Ancient Town Scenic Area is 88 yuan. If their family of four can save more than 200 yuan in ticket money after two days of playing, which is enough for them to have a meal in the local area.

Staff of the scenic spot market operation department said that since the implementation of the "one ticket and three-day use system", the tourists' experience has been significantly improved. At the same time, the average stay time for tourists in the scenic area has been extended from 4 hours to 10 hours, driving a 20% increase in local food and accommodation consumption. Zhouzhuang scenic spot ticket reform, buy original price tickets for free for life

Zhouzhuang, Jiangsu Province has also implemented ticket reform. During the May Day holiday in 2025, you can purchase original price tickets for free for life.

In the past, Zhouzhuang's tourism economy had long relied on ticket revenue. Today, Zhouzhuang's adjustment of ticket policies is an exploration of the transformation from the traditional "ticket economy" to a diversified "chain economy".

Tourists not only have more room for choice, but also have a deeper experience of the new scenes and new business formats of the scenic spot. As night falls, Kunqu opera "Peony Pavilion" is beautifully staged in the real scene of the ancient town. Visitors take a rowing boat to experience the unique charm of the ancient town at night.

In order to enrich the tourists' experience, the ancient town has also carefully created a live performance of "Only This Zhouzhuang". The stage breaks the boundaries of traditional viewing and performances, and tourists can shuttle through the theater with a fish lamp in their hand and experience the prosperous scenery of the Thousand-year-old Zhouzhuang in an immersive way.

Data shows that after the development of immersive night tour projects such as "Only this Zhouzhuang", tourists' stay time in Zhouzhuang increased by more than 2 hours year-on-year.