CCTV News: Last year, the popularity of the Chinese comic movie "White Snake·Floating Life" has led to the popularity of tourism in Hangzhou. In order to retain this wave of traffic, this year the local area launched a tourist route to search for the "Legend of White Snake", connecting natural beauty and intangible cultural heritage experience. During this May Day holiday, many tourists came to visit.

When you come to Hangzhou West Lake Scenic Area, you must come to the Broken Bridge for a walk. It is located on the north side of West Lake, connecting Baidi and Gushan. According to legend, this is the bridge of love between Bai Snake and Xu Xian. Standing at the bridge and looking around, you can see the distant mountains and near waters.

Hangzhou, Zhejiang: Immersive cultural and tourism projects attract a large number of tourists to visit

From the Broken Bridge all the way south, passes Liulangwenying, Changqiao and other attractions along the way, and arrives at Leifeng Pagoda. Also as an existence that carries this eternal love, Leifeng Pagoda has attracted thousands of tourists to visit. This tower is about 71 meters high. When you come to the fifth-floor viewing platform, you can see the beautiful scenery of West Lake. Baidi and Sudi are like two green ribbons winding over the lake surface, and the three pools reflect the moon and the pavilion in the middle of the lake dotted it, forming a beautiful and poetic scene.

Check in to the "Legend of White Snake" travel route, you can not only enjoy the beautiful scenery, but also choose to learn handmade intangible cultural heritage. During the holidays, Hangzhou Handicrafts Live Status Museum held many intangible cultural heritage experience courses. According to the staff, during the May Day holiday, the average daily passenger flow reached tens of thousands, and there were more than 100 experience courses in the venue, such as oil paper umbrellas, and more than a dozen items can be participated in the production. They can not only understand the history of handicrafts, but also take away a handicraft with their own participation.

Zhejiang Hangzhou: Ancient costume travel photography is sought after, and orders have increased significantly

During the holiday, tourists wearing Hanfu and busy photographers can be seen everywhere in Hangzhou, Zhejiang. Travel photography, this consumption model that integrates travel and photography is becoming the standard for many people's travel.

Ma Fenglin is a tourist from Heze, Shandong. She told reporters that she was busy with work and rarely came out to play. This time she happened to take advantage of the May Day holiday to visit Hangzhou. In order to make the trip more ceremonial, she booked a travel photo package. She said: "Because I watched "The Legend of the New White Snake" when I was a child, I really wanted to experience the Chinese love story in an immersive way and experience it in time and walk to West Lake."

In a Hanfu store by the West Lake, the reporter noticed that since the store opened in the morning, tourists came to consult one after another; on the other hand, the makeup artists skillfully put on makeup and dress the customers, and recommended suitable clothing and makeup based on their preferences. The owner of the Hanfu store was very busy: "During the holiday, the flow of customers was four or five times more than usual. Not to mention eating, it was difficult to drink water. Many customers were lined up here. If you were busy from morning to night, you would receive at least 100 guests a day."

Qinghefang in Hangzhou is an important creative background for the movie "White Snake: Floating Life". The owner of a local Hanfu store said that the "post-90s" accounted for more than 60%. In addition to extending business hours during the holidays, they also launched a lot of new spring clothing to provide tourists with one-stop film production services.

The travel photography market is becoming more popular, and there are also filmmakers who are busy. During the interview, they told reporters that the market demand is now high and they are too busy during the holidays. Among them, the sense of ritual and cultural attributes are important reasons for attracting fans in travel photography.