CCTV News: During the May Day holiday, in order to enrich tourists' holiday experience, various places have launched exciting and unique cultural and tourism activities, and new cultural and tourism scenes such as immersive experiences and intangible cultural heritage exhibitions have been "fancy" and are injecting strong momentum into the holiday economy. "May Day" holiday observation today pays attention to "Cultural tourism renewal and upgraded, domestic tourism is full of heat".

The popularity of "top stream" cities remains unabated, and long-distance travel has become the mainstream

During this year's May Day holiday, long-distance travel and in-depth travel have become the new engine of the tourism market. The number of long-distance travelers in China accounts for 46%, and air tickets, car rentals, hotels, train tickets, homestays, etc. all showed double-digit growth. Beijing, Shanghai, Shaanxi, Sichuan, Jiangsu and other places have become popular tourist destinations.

Tibet tourism popularity soars, Lhasa air ticket booking doubles

Tibet has always attracted tourists from all over the world with its magnificent natural scenery and mysterious cultural landscape. During this year's May Day holiday, the overall tourism orders and hotel orders in Lhasa, Tibet increased by double digits, with air ticket orders increasing by 115% year-on-year,

Reservation growth rate is 50%. Xinjiang's cultural and tourism "lead" the country

With the rise of "port tour", "national gate tour" and "self-driving tour", Xinjiang's cultural and tourism consumption ushered in new opportunities for growth. Data shows that Xinjiang's May Day cultural and tourism booking growth rate is nearly 50% leading the country, with Sailimu Lake Scenic Spots and Tianshan Tianchi Scenic Spots among the top. In the past few days, in the ancient city of Kashgar, Xinjiang, singing and dancing in gorgeous ethnic costumes, folk artists play ethnic instruments with great local characteristics, which deeply infected tourists from all over the world.

Cross-border integration Intangible cultural heritage and technology jointly shape the new cultural tourism experience

Many places integrate intangible cultural heritage, technology, music, etc. to create an immersive experience to drive cultural tourism consumption. Cangzhou, Hebei Province has created an intangible cultural heritage experience activity of "North and South Lions Dance Together". Visitors can not only appreciate the majesty of "North-style Lion Dance" and also appreciate the playful and agileness of "South-style Lion Dance". In the Shangxin Intangible Cultural Heritage Exhibition in Xinzhou, Shanxi, tourists immerse themselves in the charm of intangible cultural heritage all the time. Thousands of drones in the ancient city of Ju State in Rizhao, Shandong are intertwined with light and shadow, and the audience travels through time and space to experience the glorious history of Ju State for thousands of years.

Guangxi: Use sincerity to attract customers. A scenic spot can be available for three days

During the May Day holiday, 127 A-level tourist attractions in Guangxi continued to have a "one ticket and 3-day usage system". Visitors felt slow life in Huangyao Ancient Town, with the average stay time extended from 4 hours to 10 hours, driving a 20% increase in food and accommodation consumption.

Innovative supply and enhance services, the cultural and tourism economy adds momentum

Faced with the vast market for cultural and tourism consumption, localities have built business formats according to local conditions and made great efforts in innovative supply and service improvement. "Cultural and Tourism Traffic" accelerated its transformation into "consumption increment", injecting momentum into active economy and boosting confidence.