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The tourism market is booming and prosperous. The "flow" reflects the hot and prosperous era of China.
2025-05-15 source:

CCTV News: During this May Day holiday, there are rich festivals and cultural activities, and people are enthusiastic about traveling. The cultural and tourism markets in various places have drawn a fulfilling, rich and high-quality spiritual and cultural life picture.

The first day of the May Day holiday ushered in a travel peak

The reporter learned from the Ministry of Transport on May 1 that on the first day of the May Day holiday, the cross-regional flow of people in the whole society is expected to exceed 340 million, an increase of 8.0% over the first day of the May Day holiday last year.

The railway passenger flow showed a strong growth trend. On May 1, the railway passenger volume was expected to reach 22.5 million, an increase of 8.7% year-on-year. The number of passengers in the Yangtze River Delta and Pearl River Delta is expected to hit a record high in a single-day manner. The railway department plans to add 1,341 passenger trains, increase capacity in popular tourism directions, and launch special tourism trains and night high-speed railways.

In terms of highways, the cross-regional personnel flow is expected to exceed 314 million, and the national high-speed flow peak is expected to be 2.1 times the weekday flow. Transportation departments in various places have strengthened the guidance and services of hot spots and routes to ensure that tourists can travel smoothly.

The civil aviation passenger volume is expected to be 2.34 million on May 1, and 18,751 flights are guaranteed. The number of water passengers is expected to reach 1.35 million, an increase of 53.5% year-on-year. The maritime department has increased safety supervision of passenger-related ships to ensure the safety of passengers' water travel.

"May Day" holiday, tourism in many places across the country ushered in a good start

This May Day holiday, a variety of business formats such as rural tourism and smart tourism enriched the tourist experience, and the tourism market in many places across the country ushered in a good start.

Online travel platform data shows that during this year's May Day holiday, long-term and in-depth travel have become new engines of the tourism market. The number of domestic long-distance travelers booked 46%, with air tickets, car rentals, hotels, train tickets, and homestays all showing double-digit growth. Beijing, Shanghai, Shaanxi, Sichuan, Jiangsu and other places have become popular tourist destinations.

Data shows that on the first day of the May Day holiday, 644 A-level tourist attractions, 195 provincial-level and above rural tourism key villages and 84 museums included in the monitoring in Jiangsu Province received a total of 5.6574 million tourists, with a total tourist consumption of 2.095 billion yuan, an increase of 17.8% and 17.2% respectively compared with 2024. Anhui Province's 5A-level tourist attractions received a total of 363,000 tourists and ticket revenue was 19.219 million yuan, an increase of 18.5% and 15.2% respectively compared with 2024. Hunan Province had 9.9624 million passenger flow on the same day, an increase of 31.40% year-on-year.

The special activities are wonderful, and the holiday life is rich and colorful.

On the May Day holiday, there are many special activities in various places. People go out of their homes and enjoy a colorful holiday life.

On the first day of the holiday, major scenic spots welcomed a large number of tourists. In Shaanxi, people feel the magnificence of "infinite scenery on the dangerous peaks" of Huashan Mountain and appreciate the magic of nature; in Nanchang, Jiangxi, people explore the thousand-year cultural context on Tengwang Pavilion and take a cultural journey that blends ancient and modern times; on the ancient city wall of Jingzhou, Hubei, people wear Hanfu to take a national style parade, recreating the charm of Jingfeng and Chu; in Dunhuang, Gansu, tourists wear VR glasses, immersively walk into Mogao Grottoes through high-tech means, and feel the charm of Chinese traditional culture.

The most beautiful Mayday in the world. During the holidays, people swimmers the sea of ​​flowers and enjoy the spring. In Jiaxing, Zhejiang, 500,000 square meters, tens of thousands of flowers and gardening installations were launched in concentrated manner, attracting a large number of tourists to watch and take photos and record the beautiful spring scenery; in Jiangjin, Chongqing, the leisure and leisure tour of the flower fields is very lively, and the local area uses flowers as the "media" to create a rural tour integrating sightseeing, experience and health care, enriching people's holiday experience.

Participate in outdoor sports during holidays and relax. On May 1, a fun-run event was held in Chuxiong, Yunnan. Thousands of sports enthusiasts were running to welcome the arrival of May Day, sharing happy hours, and advocating a healthy life concept; in Qinhuangdao, Hebei, the National Roller Skating Carnival was staged brilliantly, using sports events to link cultural and tourism resources, enhance popularity, and inject new vitality into urban development.

New experience on holiday tours. In Xiapu Light and Shadow Town, Fujian, this May Day, the local area launched a low-altitude cultural and tourism project and opened 4 special routes. Visitors overlook the sea sunrise and coastal mudflats from the sky, and enjoy the beautiful scenery of the mountains and seas. In the mountain village of She County, Anhui, tourists take paragliding across the sky, enjoying the thrilling thrill of "strolling in the clouds" among the green mountains and waters, and enjoying the ecological beauty of terraces and green fields.

Flying in the sky and flowing on the ground. In Luliang, Shanxi, tourists take a cruise ship and walk through the Grand Canyon of Shanxi and Shaanxi to experience the charm of Yellow River culture such as intangible cultural heritage singing; in Daqing, Heilongjiang, tourists can experience special projects such as Kaihu fishing, outdoor horse riding, cultural markets, kite exhibitions, etc., and enjoy beautiful natural scenery and unique characteristic culture.

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