CCTV News: May 1st is the first day of the May Day holiday, and traveling in various places ushered in a peak in passenger flow. The national railway is expected to send 22.5 million passengers on May 1, and 1,341 trains will be added. On April 30, the national railway sent 18.316 million passengers, an increase of 11.5% year-on-year. The national high-speed traffic is expected to reach 66.5 million vehicles, about 2.1 times the weekly traffic. Highway travel is mainly cross-provincial medium and long distance travel, and the peak of congestion leaving the city is concentrated between 10:00 and 12:00 on May 1. Civil aviation is expected to send 2.34 million passengers on May 1, an increase of 9.1% over the same period last year, and 18,751 flights are guaranteed, an increase of 3.58% year-on-year; the normal flight rate is expected to reach 92%.

Observation on May Day holiday (1): A new "tide" of travel on May Day is evolving to a new level

On the first day of the May Day holiday, a nationwide "big migration" is underway. The Ministry of Transport predicts that the average daily cross-regional flow of people during this year's May Day holiday will exceed 270 million people, and the popularity of people's travel may reach the peak of the same period since 2023, and is expected to become the hottest "May Day" holiday in the past three years. The tourism market is undergoing new evolutions. "Fake travel" and "reverse tourism" have become new choices for more and more tourists, and the diversified market supply of the tourism industry has also brought the people a richer travel experience. Observation on May 1st holidays to pay attention to "The new "tide" of travel on May 1st" to the new evolution.

1.42 billion people have "great migration" and people have a strong demand for travel

During this year's May Day holiday, people have strong demand for travel to visit relatives, travel, and other travel. It is estimated that the flow of people across regions in the whole society will be about 1.42 billion people, an increase of about 4.5% year-on-year. In order to ensure the safe and smooth travel of people during the holidays, the national railways have implemented a peak operation chart, and it is planned to run more than 12,000 passenger trains per day. The average daily flow of highways in the country is expected to be 62 million during the May Day holiday, and the number of domestic air ticket bookings increased by about 30% compared with the same period in 2024.

Popular cities are very popular, and niche attractions are also "outstanding". Data shows that the popularity of domestic traditional tourism destinations such as Beijing, Shanghai, Guangzhou and Shenzhen, as well as Chengdu, Chongqing, Hangzhou, Kunming, etc. remains high this year, but more and more people choose to avoid popular tourist attractions to choose niche destinations. The "small place and big experience" has become more attractive, and tourism destinations have formed a dual-wheel drive pattern of "traditional destination iteration + emerging Internet celebrity lands".

"Please take four or ten" vacation trips are more cost-effective

In order to avoid peak passenger flow and ticket price peak, during the May Day holiday, many people choose the more cost-effective "please take four or ten" "vacation" method to travel, and spend more time to experience some "treasure attractions".

Personalized customization "In-depth travel and flexible walking" has a lot of fun

In addition to regular outbound travel, long-term travel and other products, many consumers prefer personalized customization and enjoy the fun of in-depth play and flexible walking.

The travel needs are different, and people have more diverse ways to travel

The "May Day holiday" travel army is vast, and the people's travel needs are different. The younger generation focuses on "pleasing oneself to consume", or enjoy the beautiful natural scenery of the mountains and rivers, or "travel with the performance", and enter a city for concerts and music festivals. Middle-aged people who are "towing family with their families" prefer theme parks with complete supporting facilities, "one-stop" to meet the needs of family entertainment, catering and accommodation, while elderly tourists choose to travel off-peak and experience high-quality in-depth tour routes. Since the beginning of this year, from the Spring Festival holiday to the Qingming Festival holiday, the strong travel demand of the people and various consumption promotion policies introduced by the central and local governments have become important forces to promote China's economic growth. The diversified market supply of the tourism industry has brought consumers a richer travel experience and also brought more development opportunities to related industrial chains.