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New integration, new experience and new interpretation stimulate new potential for cultural tourism consumption. The beauty of culture is beautiful and beautiful during the "May Day" holiday
2025-05-15 source:CCTV.com

CCTV News: During the May Day holiday, cultural and tourism markets in various parts of China were booming, and domestic and foreign tourists came in a flood.

During the May Day holiday, Qian'an, Hebei integrated historic heritage with modern vitality, bringing tourists a unique tourism experience. Visitors can not only walk on the Great Wall to experience the rich history, visit characteristic scenic spots to appreciate the natural scenery, but also taste local specialty food, participate in rich cultural and sports tourism activities, experience Qian'an's unique customs and culture, and start an unforgettable journey to integrate the Great Wall culture and tourism.

During the May Day holiday, Zhejiang's "Pinghu, Mountains and Seas" Cultural and Tourism District planned a number of parades to allow tourists to experience the charm of the thousand-year-old community fire up close. In the block, gongs and drums were loud and colorful flags were flying, and a square formation of nearly 100 people was slowly moving. Following closely behind are traditional stunt performances such as stilts and yangko flag-swinging. The actors dressed in gorgeous costumes and skillful movements, which won applause from the audience.

In Luobu Lake in the heart of the desert in Yuli County, Bazhou, Xinjiang, the blue lake water shines in the sun. Around the lake shore, golden sand dunes are undulating, contrasting with the azure sky and lake water, forming a magnificent ecological picture. In order to facilitate tourists to experience the natural charm of Luobu Lake from different angles, the scenic spot has also created multiple experience projects such as "desert hot air balloon", "Traveling around Luobu Lake", and "Silk Road Camel Bell".

As the May Day approaches, the large-scale real-life fantasy drama "Journey to the West" in Huangguoshu Scenic Area in Anshun, Guizhou was officially staged. The whole play reconstructs the classic Journey to the West from Wu Cheng'en's perspective, deeply integrating the magnificent landscape scene with the fantastic light and shadow special effects. The performance innovatively divides the two major areas of "movement" and "quietness", allowing the audience to shuttle through the scenes of interweaving virtual and real, and immersively experience the new charm of the legend of Journey to the West.

During the May Day holiday, the Xingwenshihai Scenic Area in Yibin, Sichuan, took "geology +" as the core, innovated and integrated movement, intangible cultural heritage, low-altitude economy and cultural interpretation, and launched the "full-time and all-region" immersive cultural and tourism scene. Visitors travel through the past and present in the geological wonders of millions of years and experience the unique charm of "geological wonders + diverse gameplay".

Jingmen, Hubei: Intangible cultural heritage folk customs stimulate the holiday economy

During the May Day holiday, Jingmen City, Hubei Province launched a series of intangible cultural heritage activities, intangible cultural heritage exhibitions and folk experiences with their own characteristics. The large-scale water show original evening party "Meet Jingchu", incorporates various intangible cultural heritage elements such as fire pots and folk Nuo dances, and also shows intangible cultural heritage projects such as flower drum opera and acrobatics. The colorful festival activities attract tourists from all over the world to experience check-in and experience the charm of intangible cultural heritage.

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