CCTV News: Recently, trendy toy apps from China have continued the craze of many Chinese shopping applications, ranking first in Apple's American app store shopping list. Foreign media pointed out that Chinese trendy toy brands are going abroad and becoming a trendy consumer product that connects the emotions of young people around the world.

Line in line to buy Chinese trendy toy IP releases overseas influence

Recently, a plush doll from China rabubu has caused a craze overseas. On social media, short videos about this IP are often watched hundreds of thousands of times. Due to the impact of tariff policies, the price of this series of trendy toys in the United States will rise from $22 to $28. Despite this, consumers still flock to shopping in malls. In Los Angeles, the purchasing team was described as "not finding the head of the team or the end of the team."

China's trendy toys and cultural creations also appear in Oxford Street, London, England, Harolds' Department Store, France's Louvre. In London, England, the queues of Oxford Street stores lined up to "turn the corner again and again"; in the Louvre, France, some people lined up to see the true appearance of "Mona Lisa", while others lined up to buy limited-edition Chinese dolls.

Trendy toy companies: Overseas market grew by nearly 480% in the first quarter

Pop Mart's "first quarter report" shows that its overseas market grew by nearly 480%, becoming the absolute main force in performance growth. Judging from the income of various overseas regions, the year-on-year growth of Asia-Pacific, America and Europe was about 350%, 900%, and 600%. Regarding the popularity of Chinese trendy toys overseas, the US News Weekly published an article saying that part of the attractiveness of Chinese dolls comes from the "blind box" sales model: the style cannot be predicted when purchasing, which not only increases the difficulty of collecting a full set of dolls, but also pushes up the popularity of related unboxing videos.

Trendy toy apps top the shopping list in the US app store

At present, the popularity of Chinese trendy toys overseas is still heating up, and the search index and social media interaction have been steadily increasing. On April 25, the trendy toy manufacturer Pop Mart app topped the Apple American app store shopping list, continuing the previous craze for many Chinese shopping applications.

US media: Chinese trendy toys are becoming a global consumer product

US media believe that in the context of increased tariffs, American consumers are actively seeking channels to directly purchase low-priced Chinese goods. Analysts said that through unique product design, rich sales channels and international development strategies, China's trendy toy industry has begun to break through different cultural backgrounds and geographical boundaries, and leap into global consumer goods with cross-cultural connotations.