CCTV News: Once upon a time, foreign tourists came to China for tourism, and there might be only giant panda dolls and tea on the shopping list. Nowadays, the souvenirs in their suitcases have long been "changed", especially the special cultural and creative products and personalized customized products have become their "favorites".

The reporter came to a Beijing Gift International flagship store and saw that many foreign tourists were buying cultural and creative products with Beijing elements and Chinese characteristics, and they were making a big deal when they bought them. American tourists said: "This is my second time in China. I bought a silk shirt and seven jade balls. I like unique Chinese art."

In addition to Chinese gifts, the 240-hour visa-free policy directly extends the shopping time of foreign tourists, and many people also make special trips to customize a set of Chinese dresses. A Peruvian tourist said: "I have been in Beijing for a week. There are very excellent tailors here. The customization service is good, the quality and price are also very good."

Recently, the merchant has introduced a mortise and tenon structure that combines traditional elements and national trend design - a central axis building plug-in gift box, which immediately occupies the C position of the store's sales, and continuously launches new "national style" products and adds customized services. Since March this year, store sales have continued to increase, up 47% month-on-month.

"Shopping, Food, Entertainment" In-depth Experience Foreign tourists' consumption is upgraded again

In addition to bringing home a souvenir with a strong Chinese style, more and more overseas tourists are transforming from regular sightseeing tours to immersive experiences, and are also willing to pay for in-depth tours.

Data shows that since the beginning of this year, inbound cultural experience products have further gained the favor of foreign tourists. Intangible cultural heritage experience projects such as Sichuan Opera changing faces, and the number of bookings for Peking Opera performing arts on Ctrip's overseas platforms has increased by nearly ten times year-on-year. The policy is also continuing to step up. According to the latest "Purchase in China" activity released by the Ministry of Commerce, in the next step, in terms of exciting tourism, various places will launch a number of boutique tourism routes and release tourism consumption guides such as special check-in places. In terms of exquisite exhibitions, the country will also introduce and hold a number of domestic and foreign fine art performances, high-standard sports events, and high-quality cultural and museum exhibitions. Driven by policy dividends and product innovation, China is attracting more global tourists with in-depth cultural experience.