The spring is full of flowers in April. During the 34th National Tax Promotion Month, Guangzhou’s tax department closely followed the theme of “Tax, Rule of Law, Fairness” and carried out a series of publicity activities such as “Tax Law Enters Campus”, “Price-with Invoices Entering Supermarkets” and “Tax and Fee Service Experience Day” to promote the concept of fairness in the rule of law in the hearts of the people, continuously optimize the tax business environment, and help the high-quality development of the regional economy.

Walking into Conghua Experimental Primary School of Guangdong University of Foreign Studies, the atmosphere in a classroom was warm and bursts of laughter came. Tax officials, with carefully prepared "tax knowledge gift package", started a fun tax law enlightenment journey for the children.

"Students, do you know how the classrooms we sit in and the road we cross every day were built?" Tax officials used easy-to-understand language to explain to the students the essence of tax "take from the people and use them for the people", and through the metaphor of "tax family", they visualized taxes such as value-added tax, personal income tax, etc., so that children can understand taxes and understand taxes in a relaxed and lively atmosphere.

At the entrance of China Resources Vanguard Supermarket in Conghua District, the "Price Invoice" activity carried out by the Guangzhou tax department is in full swing. Tax personnel set up a "tax publicity station" on site and distributed promotional brochures to popularize the operation procedures for invoice issuance and prize redemption to citizens, as well as the important role of invoices in safeguarding consumer rights and regulating market order. The staff also provided "one-to-one" policy guidance to citizens based on hot issues such as personal income tax reconciliation and social security payment, which attracted many people to stop and consult.

According to statistics, this tax publicity activity distributed a total of 270 publicity materials and answered more than 60 tax-related questions, effectively increasing the public's awareness of invoice issuance and tax-related policies. In the next step, the Guangzhou tax department will continue to carry out rich and diverse tax publicity activities, actively guide taxpayers and payers to respect, learn, abide by and use the law, and help create a fair tax business environment for the rule of law.

In order to further improve the level of tax payment services, during the Tax Promotion Month, the Guangzhou Taxation Department invited 8 representatives of tax-related professional service agencies to serve as "tax and fee service experiences" to enter the new tax service hall in Conghua District, and immersively experience convenient and efficient tax payment services, and provide suggestions for optimizing services. On the day of the event, under the guidance of tax personnel, the experienced teachers experienced the self-service tax processing area, simple and quick service area, expert service area and "cloud meeting living room" and other special service areas. In the "Cloud Living Room" area, tax personnel demonstrated the remote video connection function on site, realizing the "four-party" interaction of taxpayers, tax offices, tax offices, and departments, and answering tax-related problems for the experiencers. Qi Jiaxin, accounting director of Jingran (Guangzhou) Business Service Consulting Co., Ltd., sighed: "I didn't expect that I could directly connect to the tax office and business department in the tax office. It would be more efficient to solve problems. We don't need to go back. It's really convenient!"

In recent years, the Guangzhou tax department has focused on "doing one thing efficiently" to coordinate and accelerate the innovation of tax service patterns, promote solutions to people's livelihood, channels for tax payment around us, and cloud services are of quality and efficiency. In the next step, the Guangzhou tax department will provide taxpayers and payers with more sophisticated, distinctive and innovative tax services to help optimize the tax business environment. (Geng Mengyuan)