CCTV News: Jinjiang, Fujian is one of the gathering places for the domestic textile, footwear and clothing industry chain, with an annual output value of over 400 billion yuan. In recent years, a batch of new materials, new processes and new products have been born here and gone to the world.

In the 26 years since the Jinjiang Shoe and Sports Expo was held, it has grown into one of the largest and most influential exhibitions in the field of sports shoes and clothing in China. It is known as the "barometer" and "weather vane" of the industry

What does it feel like to wear a thin skin coat on your feet? These football shoes will take you to experience. Its upper uses skin clothing technology, which not only fits the skin of the instep, but also greatly reduces weight. The weight of the entire shoe is less than 190 grams. What's even more amazing is that its upper innovatively upgrades the nano-coated material, which will strengthen friction and improve the ball-control experience.

In the future, in addition to your fitness coach, it may also be a treadmill. This newly launched AI smart treadmill can generate a fitness plan that belongs to you by just entering your body data. When running, you can also monitor your heart rate, breathing and other health data to accompany your entire exercise process.

The company's head Lai Quanfu introduced that from its chips to the entire system development and to AI model access, all of them are now domestically produced.

This big guy is a brand new PVC injection molding machine that has attracted the attention of many customers. Such a two-color sole generally requires multiple processes. This injection molding machine can be fully automatic and one-time injection molding, and only one worker can control the entire machine, which is favored by foreign merchants.

Sun Shuibin, president of the Jinjiang Municipal Council for the Promotion of Trade and Industry in Fujian Province, introduced that during the exhibition, they will also hold international buyers to enter the relevant industrial belts of Jinjiang to strengthen cooperation between the two sides. Jinjiang, Fujian: Stabilize orders and expand markets, and government-enterprise collaboration helps brands "go overseas"

Jinjiang, Fujian is also a major foreign trade export center. In 2024, the city's total export volume was 75.373 billion yuan, an increase of 6.47% year-on-year. Under the current complex and changing foreign trade situation, local governments and enterprises in Jinjiang are collaborating to promote the transformation of traditional foreign trade models.

Chen Guangzhi has opened an umbrella OEM manufacturing factory for more than ten years. He said that if he continues to stick to the traditional foreign trade model now, the road will only become narrower and narrower.

This cross-border e-commerce public service center is specially established to provide cross-border e-commerce solutions for local foreign trade companies. After its implementation in 2024, it has connected more than 70 mainstream cross-border e-commerce platforms around the world.

Chen Jiada, director of the Jinjiang Cross-border E-commerce Public Service Center in Fujian Province, said that the international situation has undergone tremendous changes today. Companies want to focus on expanding diversified channels. It is recommended that companies try the Southeast Asian market. E-commerce is emerging.

The one who uses live streaming in English next door is a new brand operated by a local sportswear company. This small brand specializing in basketball peripheral equipment has been opening a live broadcast room for the Philippines social platform for about a year. Nowadays, the live broadcast of about 40 hours a week has gradually cultivated a stable customer base.

Cross-border e-commerce anchor Duan Haoxin introduced that a point that Philippine consumers often ask is whether this bag is waterproof. Because it often rains in the Philippines, they will prepare such a water kettle in the live broadcast room for them to test it on the spot.

It is understood that the Jinjiang Municipal Government established the "Jinpin Going Overseas" command center in February 2025 to expand the supply chain and industrial chain docking resources for enterprises in emerging markets.

Lin Qi, director of the Jinjiang Municipal Bureau of Commerce of Fujian Province, introduced that overseas business associations have been established in more than 60 countries and regions to help Jinjiang products sell to all parts of the world and promote "Jinjiang products to go overseas".