CCTV News: In recent years, the State Administration for Financial Regulation has thoroughly implemented the strategic deployment of the CPC Central Committee and the State Council to promote the comprehensive revitalization of rural areas, continuously strengthened regulatory guidance, guided banking and insurance institutions to focus on key areas of rural revitalization, improve professional system and mechanism construction, innovate product services, and provide strong financial support for promoting the comprehensive revitalization of rural areas. As of the end of February 2025, the balance of agricultural loans was 51.88 trillion yuan, an increase of 8.9% year-on-year; the average interest rate of newly issued inclusive agricultural loans in the first two months of 2025 fell to 4.52%. From January to February 2025, agricultural insurance provided risk protection of 0.91 trillion yuan, an increase of 12.28% year-on-year.

In order to thoroughly implement the spirit of the Central Economic Work Conference and the Central Rural Work Conference, and in accordance with the relevant deployment of the "Opinions of the Central Committee of the Communist Party of China and the State Council on Further Deepening Rural Reform and Solidly Promoting the Comprehensive Revitalization of Rural Areas", the State Administration for Financial Regulation recently issued the "Notice of the General Office of the State Administration for Financial Supervision and Administration on Solidly Doing a Good Job in the Financial Work of the "Three Rural" in 2025" (hereinafter referred to as the "Notice").

The "Notice" points out that the banking and insurance industry should adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, adhere to the priority development of agriculture and rural areas, adhere to deepening reform, learn and apply the experience of the "Ten Million Project", continuously improve the quality and efficiency of financial services for the "three rural issues", and unremittingly do a good job in financial support to consolidate and expand the results of poverty alleviation.

The "Notice" requires deepening the reform of the financial supply system and mechanism of the "three rural areas" and improving the rural financial service institution system with clear levels, complementary advantages and orderly competition. Deepen the reform of Postal Savings Bank agency outlets. Accelerate the reform and transformation of rural credit cooperatives. Rationally determine the preferential ranges such as internal fund transfer pricing for general agricultural loans. Continue to ensure the financial supply of important agricultural products such as grain, support the relief of beef cattle and dairy cow industries, promote the development of county-level industries to enrich the people, and actively and effectively support rural construction. We will do our best to do a good job in financial assistance, effectively consolidate and expand the results of poverty alleviation, vigorously support the industrial development of poverty-stricken areas, and strive to improve the quality and efficiency of financial services for specific groups. Enrich financial products, expand the scope of rural collateral, and improve the level of rural digital finance development. Develop and promote property insurance and liability insurance products that meet the needs of agricultural enterprises. Improve the level of life insurance for farmers. Improve the efficiency of underwriting claims.

The "Notice" clearly states that in 2025, we must strive to achieve the continued growth of the balance of agricultural loans in the same radius compared with the beginning of the year, and achieve the growth target of differentiated inclusive agricultural loans. Strengthen credit risk management in the agricultural field, strengthen the management of agricultural credit behaviors, improve the authenticity and accuracy of agricultural data, and crack down on all kinds of illegal financial activities in rural areas.

The "Notice" points out that we must vigorously improve the level of financial services in counties and villages. Increase investment in county financial resources and serve the county's new urbanization and urban-rural integrated development in depth. On the basis of maintaining basic full coverage of basic financial services, optimize the existing outlets of county and rural institutions. Strengthen the connection between banks and farmers and guide credit funds with appropriate interest rates to quickly reach county-level agricultural entities. Continue to deepen the rating of new agricultural operators and farmers. Carry out risk reduction services and increase financial support for post-disaster recovery and reconstruction.