CCTV News: The Asian Winter Conference is approaching, and on the morning of January 5, the 2025 Ice and Snow Tourism Development Conference was also held in Harbin. At the conference, the "China Ice and Snow Tourism Development Report (2025)" was newly released.

The report shows that the number of ice and snow leisure tourists in my country was 430 million in the 2023-2024 ice and snow season, and my country's ice and snow leisure tourism revenue was 524.7 billion yuan. It is estimated that the number of ice and snow leisure tourists in my country is expected to reach 520 million in the 2024-2025 ice and snow season, and the revenue of ice and snow leisure tourism in my country is expected to exceed 630 billion yuan. my country's enthusiasm for ice and snow tourism consumption is rising, and the national ice and snow tourism market has entered a state of continuous prosperity.

In Harbin, Heilongjiang, one of the venues of the Asian Winter Games, the opening ceremony of the Harbin International Ice and Snow Festival was held on the afternoon of the 5th.

According to CCTV reporters at the Central Station, as of this year, the International Ice and Snow Festival has been held for 40 sessions. In addition to the six major chapters of the theme of the Ice and Snow Festival, including the Asian Winter Agreement, Enjoyment Journey, and Fashion Chapter, as the highlight of this year's Harbin, on the occasion of the Asian Winter Conference, the Harbin International Ice and Snow Festival will also launch a scene and route of "Traveling with Asia East", and will focus on the Asian Winter Conference competition, hold more than 100 mass ice and snow activities, and issue an Asian Winter Agreement to the world.

The ice and snow economy continues to heat up, tourists enjoy the ice and snow culture gathering

Jilin Province is located in the "golden latitude zone of the world's ice and snow" and is one of the three largest powder snow bases in the world. With its unique ice and snow resources, it promotes the vigorous development of ice and snow sports and the continuous heating of the ice and snow economy.

In addition to the Vasa International Ski Festival, Jilin Province also held high-level ice and snow competitions such as the International Snow Federation Board Obstacle Chase World Cup, the Aerial Skills World Cup, and the Snow Skills World Cup.

Recently, a new batch of "Jilin Province Ice and Snow Consumption Coupons from 2024 to 2025" has begun to be issued, with a total scale increasing to 100 million yuan. The consumption coupons issued this time are widely used, covering a variety of entertainment projects such as skiing and hot springs, and can be used in ski resorts, tourist attractions, designated hotels and restaurants.

Recently, Jilin Province has carried out new scenarios for various consumption activities such as ice and snow cultural tourism based on five national ski resorts. In Dingshan Snow Street, Changchun, a century-old food area and ice and snow cultural and creative shopping area, it has attracted many tourists to taste and purchase; at the Beida Lake ski resort, an ice and snow equipment exhibition area composed of large-scale domestic and foreign ice and snow equipment, ski equipment and outdoor sports equipment, provides tourists with a try-on and try-skiing experience; Changbai Mountain ski resort Snow Street, has added more than 20 new hot air balloons, snow hiking, snow house exploration, etc., to meet the needs of tourists of different age groups.

It is understood that special exhibition areas such as "Snow Street" will continue to open until before the Spring Festival. Various resorts will continue to enrich snow street business formats such as ice and snow equipment, food, and agricultural products, providing citizens and tourists with a diversified ice and snow culture collection.