CCTV News: The Asian Winter Conference is approaching. On the morning of January 5, the 2025 Ice and Snow Tourism Development Conference was held in Harbin. At the conference, the "China Ice and Snow Tourism Development Report (2025)" was newly released.
The report shows that the number of ice and snow leisure tourists in my country was 430 million in the 2023-2024 ice and snow season, and my country's ice and snow leisure tourism revenue was 524.7 billion yuan. It is estimated that the number of ice and snow leisure tourists in my country is expected to reach 520 million in the 2024-2025 ice and snow season, and the revenue of ice and snow leisure tourism in my country is expected to exceed 630 billion yuan. my country's enthusiasm for ice and snow tourism consumption is rising, and the national ice and snow tourism market has entered a state of continuous prosperity.
In Harbin, Heilongjiang, one of the venues of the Asian Winter Games, the opening ceremony of the Harbin International Ice and Snow Festival was held on the afternoon of January 5.
As of this year, the International Ice and Snow Festival has been held for 40 sessions. This year, in addition to the six major chapters of the theme of the fun journey and fashion chapters, as the highlight of Harbin this year, on the occasion of the Asian Winter Conference, the Harbin International Ice and Snow Festival will also launch a scene and route of "Travel with the Events", and will focus on the Asian Winter Conference competition, hold more than 100 ice and snow activities, and issue an Asian Winter Agreement to the world.
