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Unlock various ways to open "micro vacation" together. "City Eat" has become a new trend in young people's consumption
2025-04-23 source:CCTV.com

CCTV News: "Micro Vacation" is a local-centered short-term leisure vacation method. It does not require complicated planning and preparation. You can set off at any time and enjoy an impromptu travel experience. It has been favored by young people in recent years. Visitors also pay more attention to cultural gain and happiness during their "micro vacation". Next, let’s follow the reporter’s footsteps and cameras to unlock the various ways to open “micro vacation”.

Hebei is a 40-minute high-speed rail journey from Beijing. It is said that the best way to visit a city is to have a "City Walk". Here, we can use the theme of food to conduct a "City Eat" to deeply explore more possibilities of this city!

The authentic special dishes such as donkey meat firewood and "no makeup" fish-flavored shredded pork have become must-check-in foods for tourists from all over the world. Keywords such as "affordable", "affordable", and "high cost-effective" have also become the "traffic password" to attract tourists.

After eating donkey meat, take another cup of "donkey fire" latte to experience the collision caused by mixing and matching. Some people say that here, "everything can be done with donkeys and fire."

In Baoding, the IP "Donkey Meat Fire Raw" is deeply embedded in every corner of the city, and cultural and creative products with "Donkey Fire" theme can be seen everywhere. The creative sales methods also bring emotional value to the young tourist group.

"Food + Cultural Creation" and "Food + Tourism" have become a special business card, allowing tourists to taste the history and culture of the ancient city during vacation.

As the main group of tourism consumption, young people like fragmented novel experiences. Some scenic spots have begun to pay attention to the needs of young people and create more new business forms and new scenarios. The theater in the Huai Military Office is the largest Qing Dynasty indoor theater in my country. Opera performances will be held regularly after the restoration and opening in September 2023.

Du Airong, deputy director of the Huaijun Office Museum, said: "We have established a digital museum and there are some intelligent guide systems, which makes it more convenient for young people to open this museum in their favorite ways. Last year, we launched the New Year's Garden Party event, and the statistics of the age group aged 25-40 accounts for more than 50%. "

As a popular destination for "micro vacation", the tourism consumption industries in various places are accumulating efforts to turn "traffic" into "retention" that allows tourists to stay. A relevant person in charge of the Baoding Cultural and Tourism Department told reporters that he is actively transforming to diversified scenario-based experiences.

Experts said that "micro vacation" destinations still need to spend more energy to build a tourism image that adapts to different groups, improve the tourism experience and form a certain continuous consumption power.

Sun Jiashan, associate researcher at the Central Institute of Culture and Tourism Management Cadres, analyzed: "'Micro Vacation' means that relevant cultural and tourism resources should pay more attention to segmentation when developing. Different groups of people, different ages, and different circles have different specific requirements for the selection, fun, value, and comfort of 'micro Vacation', and it is also required that relevant cities or scenic spots improve the level of infrastructure such as software and hardware."

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