CCTV News: In recent years, personalized niche urban sports such as rock climbing, skateboarding, and archery have been popular with young people. In these exercises, young people not only exercise their physical strength, but also gain a sense of accomplishment and fun, and truly consume for health and happiness.
Street dance, skateboard shuttle, accurate archery, elegant skating... urban sports are numerous. So, how much are young people willing to invest in sports? Diverse sports meet personalized consumption needs. Although the cost is high and low, interest is always the first priority.
The reporter observed that outdoor cold in winter, moving niche sports indoors brought "new ways to play", which also lowered the consumption threshold.
Today, young people's goals for exercise are more diverse, not just for themselves, but for taller, faster and stronger. At the same time, more people regard sports as fun and shape new social circles. At 10 pm, this street dance shop was still lively and almost all the students were young.
Trendy movement drives the consumption of related products. Data from e-commerce platforms show that in 2024, the transaction volume of cycling suits increased by 75% year-on-year, the sales volume of surfing swimsuits increased by 309%, the sales volume of rock climbing anti-slip powder and rock climbing shoes increased by 210% and 52% year-on-year, and the transaction volume of equestrian whip and equestrian boots increased by 232% and 66% year-on-year, respectively.
