On March 20, the strategic cooperation signing ceremony of China Central Radio and Television Station’s Digital Culture and Art Museum and Zhongke Haima (Beijing) Technology Co., Ltd. (hereinafter referred to as Zhongke Haima) was successfully held in Beijing. The two sides have launched the "Digital Immersive Exhibition" experience product to provide all-round services to the technology industry and communicate to the outside world through national-level new media matrix communication methods.
Wei Quhu, deputy general manager of CCTV.com and chairman of Zhongke Haima (Beijing) Technology Co., Ltd. signed a strategic cooperation agreement
Wei Quhu, deputy general manager of CCTV.com and chairman of Zhongke Haima (Beijing) Technology Co., Ltd. signed a strategic cooperation agreement
A strong alliance will open a new chapter in the digital immersion exhibition
At the signing ceremony, the Digital Culture and Art Museum of China Central Radio and Television Station and Zhongke Haima (Beijing) Technology Co., Ltd. officially signed a strategic cooperation agreement. Wei Quhu, deputy general manager of CCTV.com and chairman of Zhongbo Company, said: "I am very honored to reach an important cooperation with Zhongke Haima Magnesium. Both parties will jointly create more high-quality and innovative exclusive content and technological experiences, marking that Zhongbo's immersive experience products have entered a new stage of sustainable development. In the future, Zhongbo will continue to launch a series of science fiction popular science experience products suitable for the implementation of the Science and Technology Museum, and use the world's leading virtual reality technology (XR), large space technology, somatosensory interaction technology and the combination of virtual and real, to develop expansion projects including "Anchoropsis sailing" and "Flying to the Moon". "
Wei Kuhu, deputy general manager of CCTV.com and chairman of Yangbo Digital Media Technology Co., Ltd., delivered a speech
Liu Guowei, deputy general manager of China Science and Technology Press Co., Ltd., said: "Zhongke Haima is a national key cultural enterprise. It will base itself on the organizational network and advantageous resources of the China Association for Science and Technology, as well as the profound popular science cultural heritage accumulated by China Science and Technology Press, actively play the role of science and technology museums and popular science education bases at all levels to serve the widespread dissemination of popular science culture. Zhongke Haima is an important entity of CCTV. It is at the forefront of digital art creation, cultural IP development, etc., and leads a unique cultural service trend in social service. The cooperation between Zhongke Haima and Zhongke will not only open a new chapter in popular science exhibitions, but also further promote the deepening and strengthening of cooperation between China Association for Science and Technology and CCTV."
Liu Guowei, Deputy General Manager of China Science and Technology Press Co., Ltd. Speech
Cheng Jianlan, deputy general manager of Zhongke Haima Technology Co., Ltd., said: "For this cooperation, we will focus on the following aspects: 1. Resource aggregation: Aggregation of resources between the two parties in scene development, scientific research talents, popular science materials and exhibition channels; 2. Model innovation: Explore the linkage model of the creation and promotion of science fiction popular science products of the "Digital Immersion Exhibition" series, so that more scientific and technological IPs can move from concept to reality, promote their rapid implementation in various places, and jointly carry out popular science education activities with popular science institutions and colleges. At the same time, the two parties will carry out in-depth cooperation in the fields of study course design, cultural and creative product research and development, and build a full-scene popular science education ecosystem; 3. Operation and communication: Relying on the respective resources and channel advantages of both parties, carry out online and offline multi-dimensional and full-platform publicity and marketing for the products jointly created by the two parties, and achieve a double harvest of social and economic benefits. Today's signing marks the entry of a substantive stage of cooperation between the two parties. Zhongke Haimei will give full play to its resource and channel advantages and make every effort to promote the in-depth cooperation. ”
Cheng Jianlan, Deputy General Manager of Zhongke Haima Technology Co., Ltd., spoke
Zhang Jing, Deputy General Manager of Zhongke Haima Technology Co., Ltd., spoke: "In the new era of rapid digital development, Zhongke Haima will look forward to working with Zhongke Haima to contribute to the popularization of scientific and technological knowledge and cultural heritage, and jointly create a new future for popular science exhibitions. First, create a benchmark for "digital immersion exhibition" and use "hot product experience" to seize market gaps; second, build a national science and technology museum implementation network; third, deepen project research and standard construction; fourth, strengthen the national communication matrix; fifth, explore the path of industrial collaborative monetization. ”
Zhang Jing, deputy general manager of Zhongbo Company, spoke
The two parties will take this signing as an opportunity to deepen the themes of cutting-edge science hotspots, basic scientific principles and science and technology history, carefully design multi-dimensional popular science content, and through innovative forms such as immersive virtual reality experience and interactive physical display, scientific knowledge will be vividly presented to the public to build a science exhibition system that integrates scientificity, fun and educationality, to meet the needs of all sectors of society for high-quality popular science content, contribute to promoting scientific knowledge and cultural heritage, and jointly open a new chapter in the popular science exhibition industry.
